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> Apple is all about diminishing physical technology That's an interesting perspective. Theoretically, the best way to get rid of hardware is to move as much a

> Apple is all about diminishing physical technology That's an interesting perspective. Theoretically, the best way to get rid of hardware is to move as much as possible to "the cloud"[1], yet Apple isn't very good at cloud. (At least, not as good as Google and Amazon.) So let's say we're headed to a future where the only physical electronics anyone owns are wearables: watch, glasses, ear buds. No phones, tablets, laptops, or desktops. Just wearables. In that scenario, who wins? Apple is best suited for making that hardware (by a long mile), but Google and/or Amazon are better suited for handling the software in the cloud. I'd place my bets on Apple catching up on cloud faster than Google or Amazon catching up on hardware. However, if we took it a step further and went full Mana[2], tapping right into the nervous system, my bet would be on Google winning that one. They have the cloud capabilities and expertise, but Alphabet also has some experience in health and biology (if I'm not mistaken). -- [1] I know, I know. "Cloud" is just someone else's computer. It's also more than that. [2] https://marshallbrain.com/manna1 https://marshallbrain.com/manna1

reaperducer 6y ago
> Apple is all about diminishing physical technology That's an interesting perspective It's Steve Jobs' perspective. He talked repeatedly about technology disappearing into the background, and one day we would have technology so good that we wouldn't even see it. It would disappear into the walls. To me, it's the ultimate expression of making computers work for us, not the other way around, which is mostly what we have now.
- nickelcitymario 6y ago
  I hadn't heard that, so I may be late to the party on this perspective.
dghlsakjg 6y ago
I think apple is very good at cloud. They don't sell cloud services so comparisons to GCP or AWS is unfair, but their cloud integrations are pretty top notch from my perspective. My phone backs up automatically. My photos are available on all devices with the swipe of a single slider. iCloud is so tightly integrated with their products that a lot of people don't even know they are using it. I think that's a pretty good implementation of cloud.
- nickelcitymario 6y ago
  I'm not saying Apple is bad at cloud, per say. (Although I think there's an argument to be made there.) Rather, I'm saying they're nowhere near as good at it as Amazon or Google, and I anticipate that this gap is only going to grow.
  - Nbox9 6y ago
    I would argue that Apple has fewer cloud products, but most of their cloud products are very good. Amazon and Google have many cloud products of varying degrees of quality.
    - nickelcitymario 6y ago
      That's a fair and accurate assessment, I think.
bigiain 6y ago
> Theoretically, the best way to get rid of hardware is to move as much as possible to "the cloud"[1] An alternative view is that Apple’s biggest product puts enough compute in your pocket to make “cloud” unnecessary in a lot of cases. My phone is somewhere between a t3.medium and a t3.2xlarge (based on ram and cpu cores respectively). That can provide a lot of local compute for my wearables. And those wearables are gonna need network anyway, so either that all end up with 5G cellular radios (and 4/3G fallback) and enough battery to run that, or one device provides the network hub and the tiny things in your ears and the glasses sitting on your nose can have lower power radios and smaller batteries. I reckon watches/glasses/earbuds(/cars/tvs/etc) all relying on a phone is a reasonably sensible model, rather than each of those devices having completely stand alone capabilities. (And, the idea of Google tapping into my nervous system??? No thanks... I’ll proudly be a data center smashing neo-Luddite before that happens to me...)
- Nbox9 6y ago
  I really enjoy the data addons for IPad and Apple Watch because they allow me to be connected without having a phone in my pocket. What I desire is connectivity (be able to see messages, make calls, etc), but iPhone often encourages disconnection via mindless scrolling. I enjoy the times I can get away from my iPhone, and I am not excited about this hub future you describe.
solarkraft 6y ago
> Apple isn't very good at cloud Apple isn't very fond of cloud, which a lot of people appreciate.

reaperducer 6y ago

> Apple is all about diminishing physical technology That's an interesting perspective It's Steve Jobs' perspective. He talked repeatedly about technology disappearing into the background, and one day we would have technology so good that we wouldn't even see it. It would disappear into the walls. To me, it's the ultimate expression of making computers work for us, not the other way around, which is mostly what we have now.

nickelcitymario 6y ago
I hadn't heard that, so I may be late to the party on this perspective.

dghlsakjg 6y ago

I think apple is very good at cloud. They don't sell cloud services so comparisons to GCP or AWS is unfair, but their cloud integrations are pretty top notch from my perspective. My phone backs up automatically. My photos are available on all devices with the swipe of a single slider. iCloud is so tightly integrated with their products that a lot of people don't even know they are using it. I think that's a pretty good implementation of cloud.

nickelcitymario 6y ago
I'm not saying Apple is bad at cloud, per say. (Although I think there's an argument to be made there.) Rather, I'm saying they're nowhere near as good at it as Amazon or Google, and I anticipate that this gap is only going to grow.
- Nbox9 6y ago
  I would argue that Apple has fewer cloud products, but most of their cloud products are very good. Amazon and Google have many cloud products of varying degrees of quality.
  - nickelcitymario 6y ago
    That's a fair and accurate assessment, I think.

bigiain 6y ago

> Theoretically, the best way to get rid of hardware is to move as much as possible to "the cloud"[1] An alternative view is that Apple’s biggest product puts enough compute in your pocket to make “cloud” unnecessary in a lot of cases. My phone is somewhere between a t3.medium and a t3.2xlarge (based on ram and cpu cores respectively). That can provide a lot of local compute for my wearables. And those wearables are gonna need network anyway, so either that all end up with 5G cellular radios (and 4/3G fallback) and enough battery to run that, or one device provides the network hub and the tiny things in your ears and the glasses sitting on your nose can have lower power radios and smaller batteries. I reckon watches/glasses/earbuds(/cars/tvs/etc) all relying on a phone is a reasonably sensible model, rather than each of those devices having completely stand alone capabilities. (And, the idea of Google tapping into my nervous system??? No thanks... I’ll proudly be a data center smashing neo-Luddite before that happens to me...)

Nbox9 6y ago
I really enjoy the data addons for IPad and Apple Watch because they allow me to be connected without having a phone in my pocket. What I desire is connectivity (be able to see messages, make calls, etc), but iPhone often encourages disconnection via mindless scrolling. I enjoy the times I can get away from my iPhone, and I am not excited about this hub future you describe.

solarkraft 6y ago

> Apple isn't very good at cloud Apple isn't very fond of cloud, which a lot of people appreciate.