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Intel mocks Apple in new campaign highlighting things users can’t do on a M1 Mac
- todd8 6y agoThis provides evidence that Intel and Apple have split for good. I'm happy with my new M1 Apple systems, but I wondered if the Mac Pro was possibly going to stay Intel based because of number of PCI lanes, ECC memory, etc. This campaign by Intel seems to indicate that contracts between Intel and Apple have Intel believing that no more Apple products are being planed at all for Intel chips.
- gambiting 6y agoThose systems should migrate to AMD instead. Intel doesn't belong in high performance workstations anymore.
- lionkor 6y agoI'm guessing because of better multi-core performance?
- gambiting 6y agoSimply because you get better or same performance for less money, more PCIe 4.0 lanes, ECC support even without going for Threadripper or Opteron solutions....like if I was buying a high performance workstations for building code/rendering I have no idea why I'd even consider spending literally 3x the money for an Intel system with identical or worse performance, using more power.
- lionkor 6y agoGot myself a nice AMD Thinkpad T15, and boy is it nice for compilation and similar. So I agree, fully.
- Farfignoggen 6y agoThreadripper is a consumer grade part with no certified support for ECC memory Save the UDIMM variety! AMD's New Threadripper Pro Branded parts are Actually what Servethehome calls WEPIC(Workstation Epyc). And the Epyc Branding has supplanted AMD's Opteron line of Branding in AMD's Server/HPC market products since the arrival of AMD's Zen CPU micro-architecture. Threadripper Pro is really Workstation Epyc as that comes with the full 8 memory channels per socket and 128 PCIe 4.0 lanes support as well as fully certified by the Motherboard suppliers ECC memory support for all ECC memory types and that includes ECC RDIMM support and 2TB memory capacity as well compared to the non Pro Threadripper consumer variants that only support 256GB or ECC UDIMM memory on motherboards that are not necessarily certified for ECC Memory support even if the consumer Threadripper has ECC memory support enabled.
- ricketycricket 6y agoThere is no reason why an M2 or M1X (or whatever ends up in the Mac Pro) can't have ECC and more PCIe lanes.
- utf_8x 6y agoIf you can go all day on a single charge you're not on an Intel laptop. Go Mac. :)
- sitkack 6y agoI feel like an ad like this is a setup for a twitter roast storm. Things you can do on an Intel that you can't do an M1... Oh, look, there it is. https://twitter.com/intel/status/1356633480776531968 https://twitter.com/intel/status/1356633480776531968
- iamleppert 6y agoThis is what happens when you prefer an incremental culture over a culture of innovation. There’s no way they could possibly innovate at this point with all the baggage of x86. I think Intel has a long way to fall before they are forced to finally face the music and innovate a bit. Until that time, expect to see a lot more of these awkward and cringe ad campaigns.
- fulafel 6y agoInnovation can and usually does mean incremental improvement.
- gridder 6y agoExactly, and thanks to apple we are not using anymore cheap plastic phones and PCs that last 12 to 24 months at best
- africanboy 6y ago> cheap plastic phones They were not cheap plastic phones, they were expensive miniaturized phones representing the state of the art of portable phone devices. I blame Apple if nowadays we keep bricks in our pockets. Bricks that can't work on a battery more than 12 hours. > PCs that last 12 to 24 months at best I'm a proud owner of functioning PCs of the 90s, 2000s and 2010s. The HW inside many PCs is of the same quality than the HW on a Mac, if not better, because people could chose what to put inside them.
- llampx 6y agoYou do know you can buy cheap phones and cheap PCs, right? I'm personally happy for the choice. Not everyone has the budget for "the best phone ever." Also, its interesting that you say "lasting 12-24 months at best" when recent Apple laptops have had plenty of issues necessitating recalls and redesigns.
- africanboy 6y ago> This is what happens when you prefer an incremental culture over a culture of innovation It might be useful to read this The words innovation and invention overlap semantically but are really quite distinct. Invention can refer to a type of musical composition, a falsehood, a discovery, or any product of the imagination. The sense of invention most likely to be confused with innovation is “a device, contrivance, or process originated after study and experiment,” usually something which has not previously been in existence. Innovation, for its part, can refer to something new or to a change made to an existing product, idea, or field. One might say that the first telephone was an invention, the first cellular telephone either an invention or an innovation, and the first smartphone an innovation. > There’s no way they could possibly innovate at this point with all the baggage of x86. Let's talk about it again in a few years.
- pdimitar 6y agoGood grief, seeing news like this takes me back to kindergarten where kids' favourite activity was finding out the best way to make fun of the other kids.
- DNied 6y agoTo be fair, Apple started it in the late '90s with their Pentium-snail ads.
- tonyedgecombe 6y agoI expecting they will be resurrecting those any time now.
- Toutouxc 6y agoIntel is Apple's abusive GF and Apple just started meeting the cool and intelligent new girl from work.
- darkteflon 6y agoYeah, pretty remarkable to see Intel behaving this way with a _current_ customer. I would’ve thought that would be off-putting for other current and potential Intel customers. I don’t have an MBA though, so what do I know.
- ricketycricket 6y agoI'm sure the existing contracts are being fulfilled, but as soon as Apple announced they were transitioning their product line away from Intel they became competitors.
- africanboy 6y agoOr is Intel the patient partner that was there in times of need, even though Apple outburst are childish and irrational and usually flirts with every new girl to hurt Intel feelings? *Actual Apple ad from the 90s https://i1.wp.com/lowendmac.com/wp-content/uploads/pentium-snail-hires.jpg?w=672&ssl=1 https://i1.wp.com/lowendmac.com/wp-content/uploads/pentium-s...
- Toutouxc 6y agoWhat do you mean by the flirting? Apple has been Intel's client since for the last 15 years with no exceptions (on the Mac side). I don't enjoy this kind of marketing, but for some reason the snail ad feels a lot more tongue-in-cheek than the serious corporate-hate-infused materials that Intel is releasing now. Was it true at that time that Apple's offering was faster than the Intel-snail? Because if it wasn't, I'd certainly look at it differently.
- africanboy 6y ago> Apple has been Intel's client since for the last 15 years with no exceptions (on the Mac side). There was a time when they didn't > the snail ad feels a lot more tongue-in-cheek than the serious corporate-hate-infused materials that Intel is releasing now Pentium II is the fastest processor in the World ... Not quite! The chip inside every new Power Macintosh G3 is up to twice as fast (it wasn't true... or, it was true that Altivec was "up to" twice as fast than MMX on some selected workloads, but the chip itself wasn't) https://lowendmac.com/2006/twice-as-fast-did-apple-lie-or-just-carefully-select-its-truths/ https://lowendmac.com/2006/twice-as-fast-did-apple-lie-or-ju...
- sradman 6y agoWintel vs. MacArm: Intel throwing its marketing might against Apple indicates a fear of an exodus from Wintel. Remote work has increased demand for laptops during the pandemic. We may have entered a phase similar to automobiles where brand stickiness is correlated to first purchase. I wonder if the ads will continue after the pandemic subsides and whether the exodus is significant.
- throwaway189262 6y agoSo dumb, but typical Intel. I smell fear. Rule of thumb, any time you hear a competitors product mentioned in ads you know it's unbeatable. Like, which smoothbrain at Intel thought it was a good idea to spend millions of dollars telling people about Apple's M1? Intel has so little to say about its own products that it's redirecting ad money to the streisand effect
- aiur 6y agoSo when apple ran the I’m a Mac and I’m a PC commercial...
- JuliusPullo 6y agoThis proves that when you make an ad mentioning the competitor's products, you have to do it right.
- canadianfella 6y ago“When you X, you have to do it right” Very insightful.
- rnmp 6y agoI thought the same for a second. But “PC” wasn’t referring to a specific brand. They were comparing with the whole industry.
- SecurityLagoon 6y agoAs opposed to this ad that uses PC and Mac??? I don't get your argument when it is basically the same argument inverted. This advert doesn't include prominent Intel branding either - they are fighting for the PC segment.
- colejohnson66 6y agoHere, they actually call out Apple and M1 by name. That’s the difference.
- weinzierl 6y agoThey forgot to mention Meltdown and Spectre. Too unfortunate that M1 cannot deliver on these.
- bjoli 6y agoLet's not fall to their level of intellectual dishonesty: ARM is not immune to speculation attacks, even though the M1 is unaffected by the two you named (spectre did however affect some ARM cores). New attacks will be found, and the M1 is a pretty likely research target.
- webmobdev 6y agoI love this even though I am no fan of Intel. But as a consumer, I want Intel to survive, because without such competition it is we who are ultimately screwed. I also feel safer with Intel hardware than Apple's, because Apple is a system integrator who makes their own hardware and software. And thus they don't care beyond that - and so you have soldered hardwares (with no documentation), limited to no software comptability (for other OSes), face varying levels of difficulty to make anything work outside their ecosystem etc. ... it's fine for certain people. But limits our computing freedom. If it were not for Intel or AMD, we would have a lot of silo-ed and incompatible systems, just like Google, Apple, Microsoft and Facebook have divided up the internet. Perhaps this is already happening with our personal computing devices slowly, and we haven't fully grasped it yet ...
- deeblering4 6y agoConsidering the list of of intel CPU vulnerabilities, I’m actually quite happy to see someone threatening to eat their lunch. Hopefully it pushes intel out of complacency.
- totalZero 6y agoI remember when Halo 2 came out, and there were so many people playing the game that a new glitch was discovered every day. When you have millions of users, flaws that you never thought about get discovered and exploited. Intel's long running dominance of the market means that a large number of smart people are trying to break the product every day. This is not complacency, but rather a consequence of success.
- rnmp 6y agoThe point about two external monitors is fair but short-sighted. It’s not gonna age well. Apple will release the next version of the chip with multi display support.
- totalZero 6y agoThe retired two-port laptops were able to drive two external displays, and that is something that M1 two-port laptops cannot accomplish. The criticism is timeless, especially for M1 buyers.
- michelb 6y agoWhy? How much does Intel have to fear from Apple? It's not like a ton of Windows users will suddenly switch to Mac because of the M1. If anything they will switch to AMD as that still runs Windows. I think Intel has bigger threats elsewhere. This is just a waste of money and will eventually backfire.
- paddim8 6y agoOf course it is a threat, because it doesn't stop here. Apple is showing that non-Intel CPU's can be incredibly good. That is obviously bad for Intel.
- supertrope 6y agoEchoes of Adobe Flash.
- zoid_ 6y agoThis is pretty funny, can't wait to replace my hot to the touch macbook pro with an m1 model when the larger models come out.