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I read somewhere, can't remember, that there is an "anti-branding" trend going on because something shows flashy or distinct brands are no longer a sign of trus
by tenebrisalietum 6y ago
I read somewhere, can't remember, that there is an "anti-branding" trend going on because something shows flashy or distinct brands are no longer a sign of trust. When companies can buy and sell parts or entireties of other companies, and "cancel culture" can potentially destory a brand at a moment's notice, maybe there is little to no point in pushing or mantaining a brand more than the minimum.
- solarkraft 6y ago> flashy or distinct brands are no longer a sign of trust That part I would agree with. In the early 2000s tech companies in particular were allowed to be wacky, weird and attention-grabbing. Now they're trying to be under-stated, high-quality and serious as they become established.
- heavenlyblue 6y agoCould also be the case that I don’t want to be a walking marketing campaign.