4 ms·

Designers and marketers need to justify their existence somehow.

by acheron 6y ago

sabon 6y ago
Designers decide that they need to change the logo and come up with 50 variations, from bland to wild. Then a committee decides on "the best" one. With each, someone on the committee finds something they don't like, until there's nothing to take away, just bare, sans serif, black letters.
- yyy888sss 6y ago
  Same 'committee' effect happens with pop music, each song has many writers and goes through many layers of the music label before it is a released, that the song ends up very generic but also listenable to a lot of people.
  - tinus_hn 6y ago
    Check out this song created by democratic process: https://www.wired.com/listening_post/2008/05/survey-produced/ https://www.wired.com/listening_post/2008/05/survey-produced... And the opposite: https://www.wired.com/2008/04/a-scientific-at/ https://www.wired.com/2008/04/a-scientific-at/
sidpatil 6y ago
These logos give the impression that designers and marketers are less necessary, not more. Anyone could make logos like these: just buy a sans serif font, type out the brand name in Word, and adjust the kerning and tracking as necessary.
- enz 6y ago
  That’s exactly what I did for my own company as I cannot afford a professional designer. I didn’t even pay a serif font actually. I just picked a free/libre one.
- solarkraft 6y ago
  Most people can do $thing. You usually pay people to do it well.
vatys 6y ago
My favorite example of this is what I can only assume is (if real) a document made after the “new” Pepsi logo came out, to justify it with some verbose design-speak nonsense. https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... Maybe it’s made up, or maybe it really represents the concept behind the logo change. Either way it’s amusingly ridiculous.

4 ms·

Designers and marketers need to justify their existence somehow.

by acheron 6y ago

Designers and marketers need to justify their existence somehow.

sabon 6y ago
Designers decide that they need to change the logo and come up with 50 variations, from bland to wild. Then a committee decides on "the best" one. With each, someone on the committee finds something they don't like, until there's nothing to take away, just bare, sans serif, black letters.
- yyy888sss 6y ago
  Same 'committee' effect happens with pop music, each song has many writers and goes through many layers of the music label before it is a released, that the song ends up very generic but also listenable to a lot of people.
  - tinus_hn 6y ago
    Check out this song created by democratic process: https://www.wired.com/listening_post/2008/05/survey-produced/ https://www.wired.com/listening_post/2008/05/survey-produced... And the opposite: https://www.wired.com/2008/04/a-scientific-at/ https://www.wired.com/2008/04/a-scientific-at/
sidpatil 6y ago
These logos give the impression that designers and marketers are less necessary, not more. Anyone could make logos like these: just buy a sans serif font, type out the brand name in Word, and adjust the kerning and tracking as necessary.
- enz 6y ago
  That’s exactly what I did for my own company as I cannot afford a professional designer. I didn’t even pay a serif font actually. I just picked a free/libre one.
- solarkraft 6y ago
  Most people can do $thing. You usually pay people to do it well.
vatys 6y ago
My favorite example of this is what I can only assume is (if real) a document made after the “new” Pepsi logo came out, to justify it with some verbose design-speak nonsense. https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... Maybe it’s made up, or maybe it really represents the concept behind the logo change. Either way it’s amusingly ridiculous.