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Bear in mind that the iPad was rumored to cost >$1000 but then launched at $499. On the other hand it might sense to launch this as a pro-workstation for the u
by zepto 6y ago
Bear in mind that the iPad was rumored to cost >$1000 but then launched at $499.
On the other hand it might sense to launch this as a pro-workstation for the usual kinds of task: architects, designers and engineers being able to visualize and interact with models directly in space.
If they can make that affordable and usable for pro designers at every level, (which $3500 clearly would be), they will have a hit.
A consumer gaming device can come later.
- yaomtc 6y ago> A consumer gaming device can come later. They had a partnership with Valve back in 2017 for Vive support on MacOS... Just three years later it was canceled. (There were actually more VR games running on Linux at that point than on MacOS, thanks to Proton.) I'm not expecting Apple to try to enter the VR gaming space again anytime soon.
- TheDong 6y agoThere are more games on the iOS app store than exist on steam. I don't think apple needs valve or steam's support to make their own VR gaming platform just as they didn't need their support to make iOS a larger app-store for games than steam is.
- lupinglade 6y agoI don’t think one can really compare the games on iOS to those on Steam.
- sircastor 6y agoNo, but you also couldn’t compare games on prior mobile devices to those which iOS enabled. I think the more appropriate thing to consider is that Apple has a lot of Developers familiar with its platform
- dagw 6y agoThe Oculus Quest has shown that a lot of people are very happy playing 'iOS' quality games on VR.
- tramav 6y agoThe Oculus Quest can also be used to play PCVR games.
- mhh__ 6y ago> There are more games on the iOS app store than exist on steam. What's the figure when you compute the total engineering-hours into the games, though?
- chipotle_coyote 6y agoI see what you're getting at, but I think you probably want to look at total engineering hours per game if you want to get there. There were about 45,000 games on Steam at the end of 2020, based on what I've been able to pick up from news reports and Statista; there are over 950,000 games for iOS. Even presuming the average good iOS game takes fewer engineering hours and presuming there's more quick-buck cookie-cutter crap on iOS, there's almost certainly more engineering hours spent there than there is on any other platform. But, I think you're still on to something. The biggest strike against Apple in this space is the same strike they've always had: they've never seemed to take gaming truly seriously at a corporate level, by which I mostly mean courting (and spending money on) AAA-class developers. Maybe this will change, but they have a very long track record of snatching defeat from the jaws of victory in this area.
- rowanG077 6y agoI don't agree. 99% of games on ios are cookie cutter or trivially small. I'd wager the average engineering hours put into a steam game is >100x the hours put into an average ios game.
- mdgrech23 6y agoA mobile device strikes me as different here - it's more consumer centric where VR right now at least is more hobbist/professional centric. I think they could away w/ the higher price. I'll add when the iPhone came out it was way way more than it's competition. It was effectively the first $100/month w/ 2 year contract phone bill as compared to other devices where $35/month was common.
- zepto 6y agoIs there any indication that this will be a mobile device? I haven’t seen any.
- Impossible 6y agoIt will be standalone. Probably more powerful than Snapdragon XR2 powered devices like Quest 2.
- texasbigdata 6y agoMicrosoft’s hololens2 is $3.5k available now for developers.
- Balgair 6y agoWe've had ours on back order for 18 months and counting. It is technically out there, but hard to get for companies.
- glenneroo 6y agoMaybe try ordering from insight.com? Or check the hololens subreddit, apparently there are a number of companies which can get one out to customers within a few days.
- buzzerbetrayed 6y agoIsn't hololens2 significantly lower resolution? You can't really have a virtual workspace unless the resolution is incredibly high.
- fsloth 6y agoHololens 2 is not a virtual reality headset. It's a wearable HUD and UI (since you can control it with hand gestures). It's an industrial inspections and automation tool - and for those use cases the users love it. For offerings in this space built around Hololens 2 see for example https://fieldtech.trimble.com/en/products/mixed-reality/trimble-xr10-with-hololens-2 https://fieldtech.trimble.com/en/products/mixed-reality/trim... The virtual workspace for hololens is the physical world. The view area is a bit small. But the idea is not in HL to create a virtual world, but to overlay information to the real world.
- texasbigdata 6y agoEven better, IMHO based on anecdotal personal experience
- hobos_delight 6y ago
- whoisjuan 6y ago> If they can make that affordable and usable for pro designers at every level, (which $3500 clearly would be) I don’t know in what world would that be affordable. Maybe if companies buy it for their employees which makes this an enterprise product like the Mac Pro or software like Logic Pro. It would be insane of Apple to invest billions in development to end up with a product that is not targeted for regular consumers.
- smabie 6y agoI mean hololens are the same price.
- whoisjuan 6y agoIf Apple’s headset is like a Hololens that would be a turn off honestly. I expect more from them.
- dotdi 6y ago> enterprise product like the Mac Pro or software like Logic Pro. How is Logic Pro an enterprise product? It's one of the most affordable pro-grade DAWs. Also, I've seen a lot of non-enterprise Mac Pro's for, and that's just /one/ example, freelance video editors.
- zepto 6y agoIt would be affordable if you are using it for your job and actually getting paid. Also - nobody is saying there won’t be a consumer device. Only that they don’t have to start there to be successful.
- m463 6y agoYet apple's latest headphones are quite pricey. And the mac pro.
- behringer 6y agoThere's no way a Mac could render at that resolution when we have 600 dollar 2k headsets severely stressing top of the line gpus.
- kortex 6y agoThe article mentions rendering only the fovea in high resolution. The key advantage is it does not need to render all 33Mpx equally well.
- thefreeman 6y agoand as mentioned in the article it’s a common technique that all vr headsets are already doing
- wruza 6y agoReally? The article says “well-known method”, not “all vr headsets already doing”. From what I can find, DeepFovea and others were only work in progress (summer 2020) at best, in contrast to mainstream tech. Is there more info on that?
- slimsag 6y agoI don't think most support foveated rendering, currently. But there are consumed ones available / becoming available: * HP Reverb G2 Omnicept Edition * HTC Vive Pro Eye
- Const-me 6y agoJust because they track eyes doesn't mean they gonna use it for rendering. That's probably for input.
- slimsag 6y agoDirectly from the HP product page: "NVIDIA VR Ready Quadro or GeForce Turing based GPU required for foveated rendering. For developers, Unity foveated rendering plug-in and run-time are also required and available from the Unity Store or HP Developer Portal"
- Balgair 6y agoHaving done a fair bit of AR/VR work in medical and industrial settings, I've always thought the 'killer app' of VR is not in gaming. It's this very weekend: The Super Bowl. Well, not the Super Bowl precisely, but in experiences like sports or other time/space limited events. Sitting ring-side for the next big match. Or at the 50-yard line at the Super Bowl. Or at the finish line of the 100-m dash. All for, I dunno, $15? And the cost for the company is just rigging a google-maps-like camera ball and streaming the data out. Especially as the quarantine grinds onwards, a better form of escapism that AR/VR provides may have a big market for time/space limited events.
- xnx 6y agoVR is very immersive but multiple telephoto camera angles provide much better views of concerts and sporting events.
- tenaciousDaniel 6y agoYes, no idea why this isn’t already happening
- djitz 6y agoIt is. The NBA is partnered with Oculus and games can be viewed live in 360 video
- mlfia 6y agoApple purchased NextVR last year. They had previously been screening NBA matches (and theatre/comedy) on the Quest. They were one of my favourite apps.. https://www.theverge.com/2020/5/14/21211254/apple-confirms-nextvr-acquisition-purchase-vr-virtual-reality-company https://www.theverge.com/2020/5/14/21211254/apple-confirms-n...
- hwjwill 6y agoThe resolution on today's consumer headsets still isn't there to provide good experience (maybe https://varjo.com/ https://varjo.com/ can work but it's not for consumers). Oculus Quest also last only 2-3 hours after fully charged. Main reason at least for me is it gets quite uncomfortable after wearing it for long (~30 min) due to weight and sweat
- rock_artist 6y ago> Bear in mind that the iPad was rumored to cost >$1000 but then launched at $499. The early iPad days replaced by the Pro suffix. Or even worse. AirPods Pro Max. Apple’s product line those days has a lot of fluctuations in their pricing. (On purpose) and they seem to have consumers for both.
- vagrantJin 6y ago> they will have a hit. This right here is Appleism. And why wouldn't Occulus, HTC, Magic leap or big boy Microsoft have a hit?
- deleted 6y ago[deleted]
- mrkstu 6y agoWhy is the AirPod product line a near-Fortune 500 company sized hit on its own? Why did no other company do this? Why is the Apple Watch dominating it's segment? Why have Android tablet sales fallen flat compared to Apple's? Why did the iPhone destroy the prospects of Windows Phone and Blackberry and force Android to completely revamp it's UI prior to release? Why is the long in the tooth Macintosh line having a sales renaissance? Apple TV is about the only recent vertical I can think of where Apple hasn't outpaced its competitors in recent years, and even there it's UI is appreciably better than the competition, pricing and incredibly stupid remote being its downfall. I think you can answer your own question by answering mine.
- vagrantJin 6y agoYou mean why are people, of a specific demographic, buying luxury items from Apple Inc? People are buying the luxury brand, like peopke who buy a Mercedes or Ferrari, not the functional qualities of a product. Airpods are good, my Bose headphones are phenominal. At work I use an iMac which is great but my own PC is a beast. Appleism is the cult of brand.
- zepto 6y agoBecause they are focusing on games.
- rebuilder 6y agoApple haven't quite convinced me they're serious about being in the pro design segment. They seemed to just quietly forget about graphics and video professionals, focusing on iOS and the consumer side instead. Sure, there's a fresh mac pro lineup now, but is it going to be another 6 years until the next gen?