Seems like they're storing the user based stuff from here: https://adssettings.google.com/ https://adssettings.google.com/ in the browser, and letting publish

Seems like they're storing the user based stuff from here: https://adssettings.google.com/ https://adssettings.google.com/ in the browser, and letting publishers configure their own bidding logic based on that data. Not sure how that is going to play out since publishers want clicks and users don't want ads.