Easy, incentivized signup with difficult off-ramping has been a business model since … forever. This is not new to digital, it is much more nefarious as the pos

Easy, incentivized signup with difficult off-ramping has been a business model since … forever. This is not new to digital, it is much more nefarious as the possibility domain with ability to quickly iterate patterns is much higher. OP is focused on retail/consumer space, UX is still a huge diff in enterprise and will continue to reside at or near the C suite