Just a guess but: because it's a horribly difficult market to get into, and Samsung (in my experience) is pretty bad at writing software. Plus they'd be making

Just a guess but: because it's a horribly difficult market to get into, and Samsung (in my experience) is pretty bad at writing software. Plus they'd be making Google angry (competing with Stadia). If Sega couldn't manage, I don't know how Samsung would - they've obviously got a lot more money to throw at the problem but I'm not entirely sure there's enough market for a 4th player. Nintendo has the "cheap and fun" market cornered, and Sony and Microsoft own the high end. What development house could Samsung even acquire at this point to get exclusive titles?