I think what you're describing is "moral competence" as the article frames it. That is to say: your efforts are not directed to the end of "how can I be seen a

I think what you're describing is "moral competence" as the article frames it. That is to say: your efforts are not directed to the end of "how can I be seen as working to support raptor conservation" but rather "how can I support raptor conservation?" Or, in other words: how can you genuinely further the cause, rather than simply seem to?