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> Because they have first-party information, neither Google nor Facebook suffer as much from this problem Maybe not from the problem outlined in the study, but
by iamacyborg 6y ago
> Because they have first-party information, neither Google nor Facebook suffer as much from this problem
Maybe not from the problem outlined in the study, but fraudsters certainly create fake high value "profiles" that they use to commit fraud on those networks.
I spoke with an ad fraud researcher recently for a marketing podcast I started and he spoke in detail about this fraud is carried out. IIRC he referred to it as retargeting fraud.
- disgruntledphd2 6y agoSure, but both Google and Facebook have whole teams devoted to stopping these kinds of fraud. Like, they are definitely not perfect, but they are so much better than the rest of the industry. I am aware of a bunch of advertisers who refuse to use open-web/app advertising because of the high levels of fraud, and this is a reasonable decision given the state of the industry.