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Hah, I saw Ozonetel Alternative - Dialpad® Official Site... So Dialpad. Pretty sneaky Dialpad lol

by joeblau 6y ago

srtjstjsj 6y ago
It's not sneaky to compete in a marketplace.
- rlayton2 6y ago
  I'd argue it is sneaky to put the competitor's name first, as most people will click quickly to move on to the website.
  - amarghose 6y ago
    Disagree in this specific situation (generally yes) - "XYZ alternative" is about as clear language as you can get. Nothing sneaky about it.
    - Dylan16807 6y ago
      People click through search results really fast. "XYZ alternative" would be much more acceptable if it came after the real name, but putting "XYZ" as the very first word is guaranteed to cause confusion.
      - throwbacktictac 6y ago
        The result can be split two ways. Either the advertiser wasted money on a click because the consumer will seek out the true XYZ. Or the consumer will be satisfied with what they've clicked and choose to buy it. Hopefully the metrics show that the latter is mostly happening. It's only fraud if the advertiser counterfeits XYZ's brand on their website.
        Dylan16807 6y ago
        I'm worried about trademark law, not fraud per se, and consumer confusion is the gold standard. The ad can violate trademarks even if the site behind the ad is squeaky-clean.
        rjmunro 6y ago
        Trademark law does not stop you saying "my product is better than X". It only stops you saying "my product is X".
        Dylan16807 6y ago
        Generally, yes. But if a large fraction of people are getting confused in a specific context, then you can say "don't word it that way", even if the wording is true when you consider it in a vacuum. If putting the other brand name first causes consumer confusion in certain places, that's a problem, even if they're not lying or even doing it on purpose.
  - underdown 6y ago
    If ozonetel is trademarked it's generally against Google Ads TOS for competitors to use the term in ad copy. File a complaint.
nutanc 6y ago
We recently launched in the US. Nice that Dialpad has noticed us. All the best to them :)

Hah, I saw Ozonetel Alternative - Dialpad® Official Site... So Dialpad. Pretty sneaky Dialpad lol

srtjstjsj 6y ago

It's not sneaky to compete in a marketplace.

rlayton2 6y ago
I'd argue it is sneaky to put the competitor's name first, as most people will click quickly to move on to the website.
- amarghose 6y ago
  Disagree in this specific situation (generally yes) - "XYZ alternative" is about as clear language as you can get. Nothing sneaky about it.
  - Dylan16807 6y ago
    People click through search results really fast. "XYZ alternative" would be much more acceptable if it came after the real name, but putting "XYZ" as the very first word is guaranteed to cause confusion.
    - throwbacktictac 6y ago
      The result can be split two ways. Either the advertiser wasted money on a click because the consumer will seek out the true XYZ. Or the consumer will be satisfied with what they've clicked and choose to buy it. Hopefully the metrics show that the latter is mostly happening. It's only fraud if the advertiser counterfeits XYZ's brand on their website.
      - Dylan16807 6y ago
        I'm worried about trademark law, not fraud per se, and consumer confusion is the gold standard. The ad can violate trademarks even if the site behind the ad is squeaky-clean.
        rjmunro 6y ago
        Trademark law does not stop you saying "my product is better than X". It only stops you saying "my product is X".
        Dylan16807 6y ago
        Generally, yes. But if a large fraction of people are getting confused in a specific context, then you can say "don't word it that way", even if the wording is true when you consider it in a vacuum. If putting the other brand name first causes consumer confusion in certain places, that's a problem, even if they're not lying or even doing it on purpose.
- underdown 6y ago
  If ozonetel is trademarked it's generally against Google Ads TOS for competitors to use the term in ad copy. File a complaint.

nutanc 6y ago

We recently launched in the US. Nice that Dialpad has noticed us. All the best to them :)