There’s a useful correlary to this for consumer tech. While it is tempting to monetize with a publisher network, these networks don’t work well enough to justi

There’s a useful correlary to this for consumer tech. While it is tempting to monetize with a publisher network, these networks don’t work well enough to justify their own spend for many advertisers. As a publisher you’ll likely be stuck in a race to the bottom until you have sufficient scale for direct ad deals (read as 10s of million MAU). I’m not sure if kicking fraud out of these platforms would raise ROI, or reveal that the real price of banner ads and interstitials is 0.