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For most vendors, not possible to accurately target age/sex/address online. They will certainly sell you the option, but they won't tell you how accurate the da
by lumost 6y ago
For most vendors, not possible to accurately target age/sex/address online. They will certainly sell you the option, but they won't tell you how accurate the data is - or they will provide it a high accuracy with extremely low coverage.
To see this in action - spend a day watching pitbull videos on youtube and see how many spanish language ads you'll get.
- pas 6y agoHm. How about simply buying ad space at a few local newspaper sites? Sure, it's noisy as hell, but maybe still a decent proxy variable. Plus, maybe it's possible to somehow offer a coupon for those who buy via the ad, and so on. After all the ad/tracking industry probably have a thousand tricks to increase accuracy of this. But, yeah, I'm not holding my breath for a conclusive answer on this.