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If advertising is an arms race with more total cost than total benefit, that would be an argument that advertising works. Because anyone, at any given time, wil

by rocqua 6y ago

If advertising is an arms race with more total cost than total benefit, that would be an argument that advertising works. Because anyone, at any given time, will benefit from running advertising. It also means advertising is a net loss to society, but that is separate from the question 'does advertising work'

amelius 6y ago
I think you rephrased my comment, yes.
xapata 6y ago
> net loss to society Not so clear, especially before internet search engines existed. As a consumer, I find it useful to know what's available for me to purchase.