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I find the paid-for design to be uninteresting and unattractive. If you were to ask me what I'd find when I clicked through, I would say that it's likely I'd be
by aaronbrethorst 6y ago
I find the paid-for design to be uninteresting and unattractive. If you were to ask me what I'd find when I clicked through, I would say that it's likely I'd be asked to sign up for a low-quality mailing list to receive a bland white paper.
The scribble version is, at least, novel. Still probably wouldn't click through, but at least it would grab my attention for a moment.
- amelius 6y agoYeah but the scribble version wears off faster, when everybody else starts copying the trick.
- aaronbrethorst 6y agoWould I rather: Use a design that costs me money to produce and doesn't work, or... Use a design that does not cost me to produce and does work, and then find something new to do when the novelty wears off? Not a tough call for me.
- amelius 6y agoSure, but that doesn't make the article's outcome universally true.
- deleted 6y ago[deleted]
- throwaway2245 6y agoThe ugly scribble design is simply better design - using better design principles. It communicates the useful part (in particular, the "call to action") clearly and instantly, without distraction. There's more going into this than just the concept of writing on paper.