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Does advertising create an increase in buying your product. That’s the most important question.

monkeybutton 6y ago
At least with ecommerce one can track users that have seen and/or clicked on ads with what they have purchased and return on ad spend can be calculated. But yes, the question still is: does it raise intent or did the user already want the thing, googled it, and clicked on the first result (which is your ad, above the organic results that also lead to your online store)?
- dlp211 6y ago
  The fundamental problem with this is that if I bought your product, it's because I was looking for your product after doing a decent amount of research which meant I was on a bunch of retargeting lists and you've wasted money on me. I have never to my recollection purchased anything because of an ad. If I have clicked through an ad, it was simply because it was the quickest way to get to the website/product. There is a role for advertising because Google polluted their organic search results with Ads making it harder for you to find what you want and forcing you to compete for the top Ad spot. I realize that I can only speak for myself, but I have never seen any evidence that advertising works and I've worked in ad tech.
  - ipsum2 6y ago
    It's pretty clear to see direct causation when using ads to promote your product. Promote your product using ads for 1 month, then turn off ads and see how many sales you get. For a majority of e-commerce, you'll see a substantial drop.
  - secondcoming 6y ago
    You've researched every item you buy in your weekly shop? You've never bought anything on a whim, or a gift for someone else?
Aeolun 6y ago
If you are sinking $100M in, I sure hope it’s having some effect.
- LoSboccacc 6y ago
  You're also bidding for eyeballs. An established player might want to scoop up the most relevant keywords forcing competitors to at least price match, effectively starving them either of views or cash
deleted 6y ago
[deleted]

At least with ecommerce one can track users that have seen and/or clicked on ads with what they have purchased and return on ad spend can be calculated. But yes, the question still is: does it raise intent or did the user already want the thing, googled it, and clicked on the first result (which is your ad, above the organic results that also lead to your online store)?

dlp211 6y ago
The fundamental problem with this is that if I bought your product, it's because I was looking for your product after doing a decent amount of research which meant I was on a bunch of retargeting lists and you've wasted money on me. I have never to my recollection purchased anything because of an ad. If I have clicked through an ad, it was simply because it was the quickest way to get to the website/product. There is a role for advertising because Google polluted their organic search results with Ads making it harder for you to find what you want and forcing you to compete for the top Ad spot. I realize that I can only speak for myself, but I have never seen any evidence that advertising works and I've worked in ad tech.
- ipsum2 6y ago
  It's pretty clear to see direct causation when using ads to promote your product. Promote your product using ads for 1 month, then turn off ads and see how many sales you get. For a majority of e-commerce, you'll see a substantial drop.
- secondcoming 6y ago
  You've researched every item you buy in your weekly shop? You've never bought anything on a whim, or a gift for someone else?

Aeolun 6y ago

If you are sinking $100M in, I sure hope it’s having some effect.

LoSboccacc 6y ago
You're also bidding for eyeballs. An established player might want to scoop up the most relevant keywords forcing competitors to at least price match, effectively starving them either of views or cash

deleted 6y ago

[deleted]