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Facebook's ad research team have run a lot of experiments. The goal was to demonstrate an impact of in-store sales from internet advertising. They did the firs

Facebook's ad research team have run a lot of experiments. The goal was to demonstrate an impact of in-store sales from internet advertising. They did the first studies in about 2008-10, and have continued running these studies ever since. They even built a tool so that advertisers can run these studies, and get a sense for the incremental impact of their ad. Google have a similar (less full-featured) system. Really, it's the rest of the ecosystem that has much of the fraud, and I think that a lot of people in the industry are aware of this.

pessimizer 6y ago
> The goal was to demonstrate an impact of in-store sales from internet advertising. So the goal was to advertise advertising. A more scientific goal would be to see if there was an increase of in-store sales from internet advertising. Instead they were looking to design experiments that would show a positive effect, with the goal of giving advertisers a dashboard so they could run those experiments themselves.
- hertzrat 6y ago
  To let those advertisers do the experiments themselves, and to relate the campaign to in store sales, would require Facebook and google to share a ton lot of internet-user tracking data
  - webmaven 6y ago
    > To let those advertisers do the experiments themselves, and to relate the campaign to in store sales, would require Facebook and google to share a ton lot of internet-user tracking data I think you are misinterpreting what "do the experiments themselves" implies. Certainly there is a JOIN with Google's or FB's data, but it can still happen entirely in a hosted sandbox with no data sharing necessary.
Daho0n 6y ago
A system to advertise how good FB's ad system is, built by FB who we know have fudged their numbers before? That isn't proof of anything.
masonic 6y ago
Heh. Just today, FB served me an ad claiming to be Macy's and talking about their closeout specials, accompanied by dozens of mourning comments. It was all phony.
somedude895 6y ago
Of course they'd say that. We've run Google's Local Campaigns, which are supposed to drive brick and mortar store visits, which they measure using GPS and "other signals". I checked with one of our most remote and least frequented stores, to see whether they could see any of the 100 daily visits that Google claimed to have generated, and they couldn't see a thing (avg daily visits were around 80 before during and after the campaign)

pessimizer 6y ago

> The goal was to demonstrate an impact of in-store sales from internet advertising. So the goal was to advertise advertising. A more scientific goal would be to see if there was an increase of in-store sales from internet advertising. Instead they were looking to design experiments that would show a positive effect, with the goal of giving advertisers a dashboard so they could run those experiments themselves.

hertzrat 6y ago
To let those advertisers do the experiments themselves, and to relate the campaign to in store sales, would require Facebook and google to share a ton lot of internet-user tracking data
- webmaven 6y ago
  > To let those advertisers do the experiments themselves, and to relate the campaign to in store sales, would require Facebook and google to share a ton lot of internet-user tracking data I think you are misinterpreting what "do the experiments themselves" implies. Certainly there is a JOIN with Google's or FB's data, but it can still happen entirely in a hosted sandbox with no data sharing necessary.

Daho0n 6y ago

A system to advertise how good FB's ad system is, built by FB who we know have fudged their numbers before? That isn't proof of anything.

masonic 6y ago

Heh. Just today, FB served me an ad claiming to be Macy's and talking about their closeout specials, accompanied by dozens of mourning comments. It was all phony.

somedude895 6y ago

Of course they'd say that. We've run Google's Local Campaigns, which are supposed to drive brick and mortar store visits, which they measure using GPS and "other signals". I checked with one of our most remote and least frequented stores, to see whether they could see any of the 100 daily visits that Google claimed to have generated, and they couldn't see a thing (avg daily visits were around 80 before during and after the campaign)