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Built a modern comparison engine for tech products (https://picked.arnaud.at https://picked.arnaud.at) Feedback and conversion were amazing but SEO was lacking
by arnaudsm 6y ago
Built a modern comparison engine for tech products (https://picked.arnaud.at https://picked.arnaud.at)
Feedback and conversion were amazing but SEO was lacking since Google hates search engines.
I needed written content (or advertising) to compete with classical review websites.
Bittersweet, but I learned a lot and it got me my first job in the bay so I don't regret it!
- gremlinsinc 6y agoEasy fix. Cache all searches or last 200 or so... That way, google indexes the serps page, or use amazon product api to bring in reviews from amazon, etc... Then that content would be searchable wouldn't it? Also, maybe rely less on google, more on social media. Seems lots of businesses don't use google at all any more for growth but social nets, launch pages, ads, groups, etc... Create your own subreddit and a bot to crosspost all comparisons as images, linking back to the post. Edit: Also, cut back on vue/react stuff unless you can create a static page version which search can index better. The write some blog posts featuring some of the top products if you do want some of the organic traffic from google. I use laravel/livewire for front-facing pages that need indexed, phoenix/liveview or just rails + turbolinks would be good enough probably.
- arnaudsm 6y agoThanks for the tips! Marketing was clearly my weakness here. (Unfortunately scraping Amazon is forbidden in their ToS, I got banned from the affiliate program for it) Tech-wise you'd be surprised, the website is 90% static! It's simple vanilla JS and PHP, with a homemade framework, hence the great performance.