So, assuming that this is FB or Goog, then that makes sense. FB certainly encourage advertisers to use broad targeting with conversion optimisation. This means

So, assuming that this is FB or Goog, then that makes sense. FB certainly encourage advertisers to use broad targeting with conversion optimisation. This means that the audience is 18+ living in USA, but the combination of the targeting plus the optimisation (click and conversion prediction, mostly) means that it seems much more targeted than it is.