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This is hugely monetizable, far more valuable than checkins. Imagine being able to advertise coupons to people who have already indicated willingness to go to y
by akkartik 16y ago
This is hugely monetizable, far more valuable than checkins. Imagine being able to advertise coupons to people who have already indicated willingness to go to your competitor.
- kongqiu 15y agoIt is. Things like this are, ahem, the future. Maybe not this iteration, but something like this. (Goes back to working feverishly on his own flavor of futurecasting...)
- mvkel 15y agoTheoretically, but there have already been enough apps released to gauge viability... there's not much. Groupon needs several thousand employees just to build the relationships with local businesses, the difference is it could be ANY business. With this, WhereBerry would need to base their monetization on user activity, which means they need a critical mass of users before they can even approach businesses to ask for their ad money.
- akkartik 15y agoHmm, but do they need a larger critical mass than fourSquare or even groupon?
- mvkel 15y agoTo turn the project into an actual business, yes. They'd need at least a year of exponential user growth before convincing businesses to spend ad dollars will actually yield a return. In just one city.