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What could explain the mechanics of how this happens? Surely FB employees aren't managing those bot accounts themselves. Do they generally determine accounts t
by rattray 6y ago
What could explain the mechanics of how this happens?
Surely FB employees aren't managing those bot accounts themselves. Do they generally determine accounts that engage with ads to be "human/real", thereby incentivizing bad actors who spin up fake FB accounts to click/"like" ads?
- JumpCrisscross 6y ago> Surely FB employees aren't managing those bot accounts themselves Why not? It's not like Facebook employees have a track record as paragons of virtue. If there are managers incentivized to meet click targets, it could even happen informally. Like the Wells Fargo account-opening scandal.
- disgruntledphd2 6y agoNo business as successful as Facebook is going to do something as idiotic as introducing click targets. Clearly you would want to optimise the rates ;)
- meekrohprocess 6y agoThey could also do it at arm's length. A lot of MTurk-style sites have loads of jobs along the lines of, "click this ad, fill out this form, get $0.02".
- cpeterso 6y agoBut who is paying those MTurk click farms to click ads on Facebook?