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Re: Grooveshark logo - it is a design process documented alright, but the logo itself was designed by someone else and then cleaned up by David Pache of Helveti
by abcd_f 15y ago
Re: Grooveshark logo - it is a design process documented alright, but the logo itself was designed by someone else and then cleaned up by David Pache of Helvetic Brands. Nowhere does he mention this though, which really rubs me the wrong way. Especially considering how he presents the design process, as if the final logo was a natural evolution of his own sketches.
http://logopond.com/gallery/detail/6499 http://logopond.com/gallery/detail/6499 - Jan '07
http://logopond.com/gallery/detail/41685 http://logopond.com/gallery/detail/41685 - Oct '08
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Also, it's worth noting that the design process illustrations are commonly put together after the logo is done and they are meant to be promo pieces, so they do not accurately reflect the actual logo creation process, but rather an idealization of thereof. The actual process is far more hectic and zig-zag'ing towards the target than these illustrations depict it to be.