Ballmer let old WinMo hang around too long, was too arrogant to take Apple seriously, and thought MS could just bully their way into consumers' hands like they

Ballmer let old WinMo hang around too long, was too arrogant to take Apple seriously, and thought MS could just bully their way into consumers' hands like they did PC makers. By the time WinPhone came around, it was too late, iOS and Android had too much of a head start.