They have essentially monopoly control in a lot of markets and there are practical limits to how much they can charge people before the outcry makes regulatory

They have essentially monopoly control in a lot of markets and there are practical limits to how much they can charge people before the outcry makes regulatory capture more expensive. So the play is to take more household budget from other companies, they're pushing hard into mobile. Having their ISP customers provide them with blanket Wifi coverage allows them to deliver this service in residential areas without battling for tower space.