Kind of weird that the article claims there haven't been any findings like this before. This sounds a lot like research done at the social cognitive neuroscienc

Kind of weird that the article claims there haven't been any findings like this before. This sounds a lot like research done at the social cognitive neuroscience lab at UCLA...about 8 years ago (http://www.scn.ucla.edu/pdf/Cyberball290.pdf http://www.scn.ucla.edu/pdf/Cyberball290.pdf).