Imagine a system that's so technologically complex, that lawmakers can't even create laws to codify the system, much less controls on the dependent systems. We

Imagine a system that's so technologically complex, that lawmakers can't even create laws to codify the system, much less controls on the dependent systems. We already have that in the W3C browsers. This idea of "legal controls" on advertising will have to start with well understood systems before online advertising is affected, imo.