4 ms·

Is Tesla considered a premium brand? Most of the cars they currently sell are pretty basic.

• mhh__ 6y ago
  Yes, or at least they are a fashion statement to many. They aren't all that premium on paper
  • Ekaros 6y ago
    So they are the Prius of recent years?
• benhurmarcel 6y ago
  They're pretty basic in terms of finish and equipment, but premium in terms of price. The most sold cars in Europe are models that start around 15~20k€. The cheapest Tesla starts at 51k€; that's about 3 times the price. Even if you only look at electric cars, the best selling one is the Zoe which starts at about half the price of the cheapest Tesla.
• emptyfile 6y ago
  Premium refers to the price.
• dagw 6y ago
  In Europe Tesla's are much more expensive relative to their competition compared to the US.