3 ms·

But being a "premium" or lifestyle brand is a lot less useful if you're competing in the insurance or utility markets.

• dexterdog 6y ago
  Is Tesla considered a premium brand? Most of the cars they currently sell are pretty basic.
  • mhh__ 6y ago
    Yes, or at least they are a fashion statement to many. They aren't all that premium on paper
    • Ekaros 6y ago
      So they are the Prius of recent years?
  • benhurmarcel 6y ago
    They're pretty basic in terms of finish and equipment, but premium in terms of price. The most sold cars in Europe are models that start around 15~20k€. The cheapest Tesla starts at 51k€; that's about 3 times the price. Even if you only look at electric cars, the best selling one is the Zoe which starts at about half the price of the cheapest Tesla.
  • emptyfile 6y ago
    Premium refers to the price.
  • dagw 6y ago
    In Europe Tesla's are much more expensive relative to their competition compared to the US.