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Something will stop them. They're not expanding into a vacuum: they're expanding into well-established markets full of billion dollar companies run by people ju
by sandspar 6y ago
Something will stop them. They're not expanding into a vacuum: they're expanding into well-established markets full of billion dollar companies run by people just as driven and talented as they are - not to mention other forces like governments, supply and demand etc. Look at someone who eats 5,000 calories a day and gains 3 lbs a week. "My god, in 10 years they'll weigh 10,000 lbs!"
- belltaco 6y agoPeople said the same thing about Apple, and watched while it eventually decimated Nokia, Blackberry etc. Both Tesla and Apple have that premium brand reputation, and older brands are perceived as legacy. Doesn't mean that the car brands will fall to a similar fate, but they have an uphill battle to fight and need to pull a rabbit out of their hats.
- joshuamorton 6y agoBut being a "premium" or lifestyle brand is a lot less useful if you're competing in the insurance or utility markets.
- dexterdog 6y agoIs Tesla considered a premium brand? Most of the cars they currently sell are pretty basic.
- mhh__ 6y agoYes, or at least they are a fashion statement to many. They aren't all that premium on paper
- Ekaros 6y agoSo they are the Prius of recent years?
- benhurmarcel 6y agoThey're pretty basic in terms of finish and equipment, but premium in terms of price. The most sold cars in Europe are models that start around 15~20k€. The cheapest Tesla starts at 51k€; that's about 3 times the price. Even if you only look at electric cars, the best selling one is the Zoe which starts at about half the price of the cheapest Tesla.
- emptyfile 6y agoPremium refers to the price.
- dagw 6y agoIn Europe Tesla's are much more expensive relative to their competition compared to the US.
- josefx 6y agoAs far as I understand Nokia was doing fine and was even ready to launch its own smartphone OS before it got subverted by a Microsoft manager that brought Windows Mobile and killed any chance it had to compete. > Both Tesla and Apple have that premium brand reputation, and older brands are perceived as legacy. In other words: overpriced crap vs. tried and tested.
- coryrc 6y agoThe board hired him specifically to try and sell the company to Microsoft.
- underwater 6y agoThat's a bit of a generous assessment. They had an OS that was launched on one premium phone, well behind iOS, Android and Windows phone. A company like Nokia would struggle to turn their Symbian dumb phone market share into something that could win against Android.
- josefx 6y ago> They had an OS that was launched on one premium phone, well behind iOS, Android and Windows phone. Nokia had Maemo since 2005 and tried to move to MeeGo in 2010. IOS was 2007, Android happened 2008 and Microsoft had almost no success with Windows Mobile, only launching Windows Phone near the end of 2010. Weird definition of well behind.
- underwater 6y agoYou're right. I completely messed up the timings in my memory. That said, Windows Phone was widely available in 2010. Whereas Nokia hadn't widely rolled out either Maemo or MeeGo.
- CptFribble 6y agoNot all major car makers will fall into the "legacy/old and busted" category - I think the ones with a long-time reputation for quality/dependability will be able to make a strong splash in the EV market once they've got a comparable product. For example, if Honda or Toyota makes any of their mainline models with the simplified/basic interior but just with a well-made EV drivetrain compatible with the Tesla charger network, I'm probably buying instantly.
- baskire 6y agoThe issue will be battery supply chain. It’s the new ice engine in the supply chain
- Thlom 6y agoIf you look at Norway where EV's account for close to 50% of new car sales you'll find that Tesla is not outselling anyone. Most sold EV this year was the Audi e-tron, followed by VW e-golf. Tesla M3 on 5th place. Tesla has the best range, but it's not that far ahead of the competition and it is generally more expensive than the competition.
- reitzensteinm 6y agoTesla still has a 10% tariff there, which is fairly significant.
- Thlom 6y agoSource? AFAIK EV's are exempt from all tax. If there is a 10% tariff, then it must be the same for all other manufacturers as well. Anyway, my point was that in a mature EV market Tesla is not the only player.
- reitzensteinm 6y agoYeah, I'm totally wrong. I had assumed the EU tariffs were shared by other nations in the EEA, but it's not true from what I can see. Importing an EU vehicle and US vehicle are the same (except for shipping costs). Although EU nations, until GF Berlin, aren't quite apples to apples in that regard. But my understanding is that they did final assembly of the S and X in Europe to avoid the tariff, it's only the 3 that suffers.
- clouddrover 6y ago> they have an uphill battle to fight and need to pull a rabbit out of their hats The Renault Zoe is the best selling electric car in Europe in 2020. It's not like car manufacturers are standing still. They'll be pumping out electric cars year after year. When there's so much choice of EV, what's the reason to choose a Tesla? Europe is choosing the Zoe ahead of all other models right now.