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> “anything that is core to your business flywheel” The mechanisms by which your product is marketed, sold and distributed are core to your business flywheel.
by pembrook 6y ago
> “anything that is core to your business flywheel”
The mechanisms by which your product is marketed, sold and distributed are core to your business flywheel. For example, if you’re a B2B Saas, distribution is often way more important than the product itself.
So by the “core to our flywheel” standard you need to build your own email marketing software, your own version of salesforce CRM, your own analytics tool for triggering marketing funnels, etc.
That’s just hilarious. As someone who runs a business, I wouldn’t spend a single minute of engineering resources on anything that we don’t sell directly to a customer.
I’d go even further and say if you have less than 5000 employees, ALWAYS buy. Never build.
- gshulegaard 6y agoHmmm, this is an interesting take, but I think you are expanding the scope of "core to _your_ business" a bit much. Product marketing, sales, and distribution are shared between _all_ businesses so unless you are a marketing, sales, or distribution company I (personally) wouldn't consider them part of the core business flywheel. For example, let's pretend I have a fictional company that sells a web server. Marketing, sales, and distribution are all important parts of my business, but my "Core" business is the web server software. If I am looking to build reinforcing feedback loops that give me an advantage over time (flywheels) it's my opinion that you shouldn't be looking to build them (at least initially) in marketing, sales, or distribution.