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You are quibbing over the details. The information the journalist has is "Apple Preps Next Mac Chips With Aim to Outclass Highest-End PCs"; perhaps he was told
by dannyw 6y ago
You are quibbing over the details. The information the journalist has is "Apple Preps Next Mac Chips With Aim to Outclass Highest-End PCs"; perhaps he was told that by a highly reliable source in the Apple Silicon team.
The rest is just him trying to make a long enough article out of one sentence of information.
- qualityonly 6y agoApple marketing should never be taken seriously. If you fall for privacy and security claims, you are at serious risk of having both violated.
- notimetorelax 6y agoAgree, this article is the best example of why one should not talk to journalist if they work for a as secretive org as Apple. A single sentence leads to a multi-page article.
- oefrha 6y agoI’d say Gurman’s reporting is probably, to a considerable extent, controlled leak. He usually gets salient facts straight, then mixes those with useless and sometimes subtly wrong (or just wrong) filler, and occasionally paints the wrong picture from the facts he was told. Fortunately it’s usually not hard to pick out the facts that were leaked to him, and ignore whatever conclusions he drew personally.
- adolph 6y agoThe details are a shibboleth for the reader to assess the writer's reliability. Noting the errors in the commentary allows others to improve article consumption efficiency. The article itself is essentially devoid of information and I'm surprised that it is on the front page here. Regardless the source, it is asinine to consider as news a prediction that Apple plans to continue in the same direction they've been going for some time. What's next, sun will rise again tomorrow, rain is wet, or Microsoft is planning a next version of .NET?
- zepto 6y ago> "Apple Preps Next Mac Chips With Aim to Outclass Highest-End PCs"; perhaps he was told that by a highly reliable source in the Apple Silicon team. I was told this by a highly reliable source in Apple’s executive team, Tim Cook when he declared their roadmap openly at WWDC.
- jacurtis 6y ago> "The rest is just him trying to make a long enough article out of one sentence of information" This is how I understand the article too. Bloomberg probably tried to recruit a source within the Apple Silicon team who wouldn't provide much information, but did say "well the Mac Pro will have a CPU better than any other high end PC". Bloomberg wanted to run with that line since they have "unique" information so they could capitalize on it. So the author was told to write an article about it, with really only half a sentence of fuel to run with. So the author states the half-sentence, and then proceeds to use conjecture and speculation to fill out the requisite 500 words needed per the Bloomberg Style Guide that they are forced to file for submitted work.
- modeless 6y agoThe problem is when the details are incorrect it indicates that the information has been filtered through people who don't understand it. I suspect that the original sources actually revealed a lot more specific information, but since the journalist didn't understand it they didn't preserve it when they reworded everything. It's a common and frustrating problem with journalism.
- valuearb 6y agoIt’s Bloomberg Tech, remember when they told you your servers all belong to the PRC? They’ve been schnookered before.