4 ms·
Cadillac is a sub brand of GM, and most of these dealers probably did small volume on Cadillacs while their bread and butter was GM. For instance I consulted a
by krrrh 6y ago
Cadillac is a sub brand of GM, and most of these dealers probably did small volume on Cadillacs while their bread and butter was GM.
For instance I consulted a group of Ford dealerships, only one of which had a Lincoln franchise. To keep the Lincoln brand they needed to do stuff like have a separate branded entrance and minumum floorspace for the Lincoln side of things, etc. At some point it’s not worth it if 95% of your revenue comes from selling the mainline brand.
- Scoundreller 6y agoI wonder if, at some point, a brand will subsidize those costs just to keep a foot in a market (if they fail to take the bait and cover the cost themselves).