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Porsche is investing in e-Fuels. The internal combustion engine might not be totally dead. Plus, the EV of the future could be powered by fuel cells, not batter

by Hypx 6y ago

Porsche is investing in e-Fuels. The internal combustion engine might not be totally dead. Plus, the EV of the future could be powered by fuel cells, not batteries. The problem with Cadillac is that GM tries to reinvent it every few years. At this point, no one knows what Cadillac is suppose to be now. If anything, it's on the same path that Oldsmobile and Pontiac were on, ultimately forcing them to shut down the brand.

bruceb 6y ago
Not sure why you are being voted down but you are correct about GM doesn’t know how to market Cadillac. LIt is an iconic name, every US President for the last 70+ years has been driven around in one, yet their ads are so mediocre and their designs are inconsistent. Only brand GM mangers worse is Buick, which stand for what? The people making the ads have no idea.
- Hypx 6y ago
  The people making the ads are only responding to what their bosses want them to do. If the latter have no clue, the ads will be equally clueless. Plus, the Presidential Limo is just a truck platform with a Cadillac logo on it. I'm sure they can switch to Lincoln, or no badge at all.
- gscott 6y ago
  Buick is only around now because of its huge popularity in China. https://www.carlblackoforlando.com/blog/why-does-china-love-buick/ https://www.carlblackoforlando.com/blog/why-does-china-love-...
- deleted 6y ago
  [deleted]
rsync 6y ago
"Porsche is investing in e-Fuels." Awesome. Maybe they can put CF bulbs in those cars and have a nice collection of lame, dead-end technologies ...
imtringued 6y ago
Hydrogen only makes sense for hybrids. BEV with decent range are already available for the vast majority of commutes. The only challenge is covering the last 1% for long distance travel and industrial vehicles where letting them sit idle is not economical. This does require an inefficient solution like hydrogen but it won't be used exclusively.

by Hypx 6y ago

bruceb 6y ago

Not sure why you are being voted down but you are correct about GM doesn’t know how to market Cadillac. LIt is an iconic name, every US President for the last 70+ years has been driven around in one, yet their ads are so mediocre and their designs are inconsistent. Only brand GM mangers worse is Buick, which stand for what? The people making the ads have no idea.

Hypx 6y ago
The people making the ads are only responding to what their bosses want them to do. If the latter have no clue, the ads will be equally clueless. Plus, the Presidential Limo is just a truck platform with a Cadillac logo on it. I'm sure they can switch to Lincoln, or no badge at all.
gscott 6y ago
Buick is only around now because of its huge popularity in China. https://www.carlblackoforlando.com/blog/why-does-china-love-buick/ https://www.carlblackoforlando.com/blog/why-does-china-love-...
deleted 6y ago
[deleted]

rsync 6y ago

"Porsche is investing in e-Fuels." Awesome. Maybe they can put CF bulbs in those cars and have a nice collection of lame, dead-end technologies ...

imtringued 6y ago

Hydrogen only makes sense for hybrids. BEV with decent range are already available for the vast majority of commutes. The only challenge is covering the last 1% for long distance travel and industrial vehicles where letting them sit idle is not economical. This does require an inefficient solution like hydrogen but it won't be used exclusively.