At then end of the day the incentives for large companies are always monetary. It might be that they follow ethics because the appearance to do so has a moneta

At then end of the day the incentives for large companies are always monetary. It might be that they follow ethics because the appearance to do so has a monetary public relations value. It always comes down to that, and for publicly traded companies that set up things like an "AI Ethics Board" it is always for show since the incentives don't allow for anything else. At the end of the day someones compensation depends on these things and you can't be hurting the bottom line.