3 ms·

Non-ad revenues are a $36B business (annualized based on Q3 revenue). What's the threshold for something being a "hose"? A $36B business is a pretty big busine

Non-ad revenues are a $36B business (annualized based on Q3 revenue). What's the threshold for something being a "hose"? A $36B business is a pretty big business!

guyzero 6y ago
A $36B revenue business makes Google's non-ad business roughly the 94th largest company in the US. https://en.wikipedia.org/wiki/List_of_largest_companies_in_the_United_States_by_revenue https://en.wikipedia.org/wiki/List_of_largest_companies_in_t...
RussianCow 6y ago
That $36B doesn't come from a single source. Google Cloud is their single largest non-ad revenue stream, at $3.4B in Q3 (or 7.4% of total revenue). The rest of their non-advertising revenue ($5.5B, or 11.8% of total revenue) is lumped into the "other" category, which implies that they have a lot of smaller revenue streams that add up to a larger figure—not a single hose. So I guess you could maybe call Google Cloud a "hose" at ~$14B per year, but it certainly doesn't print money like their advertising business, and is a relatively small source of revenue for such a large company.
- guyzero 6y ago
  13 years ago ads was roughly $14B annual revenue for Google. Was it a "hose" back then?
  - RussianCow 6y ago
    Everything is relative. Back then, for Google's size, their ad business was basically printing money. Today, given their size, Google Cloud and the rest of their non-ad businesses are barely significant—over 80% of their total revenue still comes from ads, and that is only very slowly shifting. Maybe in another 13 years, Google Cloud (or another venture) will catch up to the ad business (though I'm skeptical), but today, that's nowhere near being true, and they still largely depend on that single source of revenue. So are they more diversified than they used to be? Sure. But to say that they have found a second hose that's anywhere near as profitable as advertising is misleading at best, or blatantly false at worst, at least as it stands today.

Non-ad revenues are a $36B business (annualized based on Q3 revenue). What's the threshold for something being a "hose"? A $36B business is a pretty big business!

guyzero 6y ago

A $36B revenue business makes Google's non-ad business roughly the 94th largest company in the US. https://en.wikipedia.org/wiki/List_of_largest_companies_in_the_United_States_by_revenue https://en.wikipedia.org/wiki/List_of_largest_companies_in_t...

RussianCow 6y ago

That $36B doesn't come from a single source. Google Cloud is their single largest non-ad revenue stream, at $3.4B in Q3 (or 7.4% of total revenue). The rest of their non-advertising revenue ($5.5B, or 11.8% of total revenue) is lumped into the "other" category, which implies that they have a lot of smaller revenue streams that add up to a larger figure—not a single hose. So I guess you could maybe call Google Cloud a "hose" at ~$14B per year, but it certainly doesn't print money like their advertising business, and is a relatively small source of revenue for such a large company.

guyzero 6y ago
13 years ago ads was roughly $14B annual revenue for Google. Was it a "hose" back then?
- RussianCow 6y ago
  Everything is relative. Back then, for Google's size, their ad business was basically printing money. Today, given their size, Google Cloud and the rest of their non-ad businesses are barely significant—over 80% of their total revenue still comes from ads, and that is only very slowly shifting. Maybe in another 13 years, Google Cloud (or another venture) will catch up to the ad business (though I'm skeptical), but today, that's nowhere near being true, and they still largely depend on that single source of revenue. So are they more diversified than they used to be? Sure. But to say that they have found a second hose that's anywhere near as profitable as advertising is misleading at best, or blatantly false at worst, at least as it stands today.