I agree with your sense, but I don't think this is on Facebook at all. The commercialization is driven by rights holders and advertisers mostly, which might be

I agree with your sense, but I don't think this is on Facebook at all. The commercialization is driven by rights holders and advertisers mostly, which might be customers of Facebook. That some users prefer the fancy is also not a problem because I think there is enough (virtual) space for both groups. I can use the open web as well as before, just have to know that the most viral content is probably not that great.