> Tesla could put their logo on a Kia and it would sell to this demographic. If it had - fully electric propulsion - a large charging station network - cool

> Tesla could put their logo on a Kia and it would sell to this demographic. If it had - fully electric propulsion - a large charging station network - cool styling - an actually usable infotainment system - OTA updates for everything - knowledge you're funding R&D for new, more affordable battery systems ... maybe. I didn't list advanced cruise control because many car makers have it. You could attribute the feeling of contributing to society's progress and the good feeling of buying from a company that actually cares about EVs to marketing if you're cynical (I wouldn't).