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>Apple is all set to debilitate deep links that were used as mobile app ad-tracking devices. So, developers would no longer be able to collect IDFA to match the
by rickyz 6y ago
>Apple is all set to debilitate deep links that were used as mobile app ad-tracking devices. So, developers would no longer be able to collect IDFA to match the exact user via deep link app installs. This will lead to diminished ad revenues as re-targeting users wouldn’t be accurate.
- raxxorrax 6y agoPeople using this kind of tracking should be ashamed. But they aren't so mechanisms like this are needed. That said, unique to the Apple ecosystem are universal links that work very similar to deep links. So if they don't disable this as well it is a deliberate attempt to lie to users in my opinion, because to my knowledge the same tracking problems apply to universal links.
- rickyz 6y agoThe worry is third party deep linking platforms. Branch, Adjust are just two widely used services that exploit deterministic matching to drive up ad revenues. Now, iOS 14's opt-in tracking no longer allows collecting advertising identifiers. As it turns out, Branch.io is already bracing itself for the change: https://blog.branch.io/how-to-prepare-your-mobile-app-and-attribution-stack-for-apples-ios-14-privacy-and-idfa-changes/ https://blog.branch.io/how-to-prepare-your-mobile-app-and-at...
- raxxorrax 6y agoTrue, these services are a major problem and we would have a better net if they didn't exist.