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Because it’s competition to multi billion dollar existing companies. John Deere has the ability to buy every new ‘disruption’ and lock it up in a vault..never

Because it’s competition to multi billion dollar existing companies. John Deere has the ability to buy every new ‘disruption’ and lock it up in a vault..never to see the light of day again. Why would they disrupt anything? That would be akin to market cannibalisation.

bob1029 6y ago
The opportunity cost here is pretty high, but there are still ways to break in. Your best bet would be to start up a small company, find a few farming operations that would be willing to try your equipment out, and then scale from there. Making 1 prototype of each flavor of machine from scratch would probably be a huge undertaking. Might be easier to use existing equipment as a starting point for prototypes. Alternatively, you could pitch a design to a few investors and go from there, but investors being what they are... It's a hard journey either way. Also, no one says you have to turn around and sell your assets to John Deere when they inevitably detect you as a threat. The power of privately-held corporations is that you can do whatever the hell you want within the confines of law. I would strongly advocate whoever pulls this off to stay in the market and punish the shit out of the incumbents.
- jelliclesfarm 6y ago
  JD bought out Blue River Tech for a two hundred plus million. They shuttered their lettuce weeding robots and use it for cotton now...the last I heard. I get it. But I don’t know why they had control the platform for specific crops. My guess is that since BRT tech is ‘see and spray’, there will be a tie up with precision herbicide application with Bayer(née Monsanto) products. Remember..afterall..John Deere wanted to buy Climate and Monsanto before DoJ blocked it with anti trust objections.
londons_explore 6y ago
Because if you can start a disruptive company, and the shareholders believe your claims about how disruptive it'll be, the valuation of your company will be more than John Deere can afford to buy from their own valuation based in the profits on their margins...
- imtringued 6y ago
  Investors aren't interested because it is less profitable to refurbish used tractors than to constantly sell new tractors.
10000truths 6y ago
Buying out your competitors is not a sustainable replacement for innovation. If you don't cannibalize your own products, others will. Look no further than Kodak for an example.
- jelliclesfarm 6y ago
  JD wouldn’t feel a pinch. They have financing and markets and scale. They don’t need to innovate.
JamisonM 6y ago
There are lots of large agricultural equipment companies engaged in real competition and John Deere doesn't have unlimited resources to buy up competition. You look at a company like SeedMaster that is in direct competition with JD in a lot of areas and using profits to fund some genuinely new ideas.. they are still here! http://seedotrun.com/index.php http://seedotrun.com/index.php

bob1029 6y ago

The opportunity cost here is pretty high, but there are still ways to break in. Your best bet would be to start up a small company, find a few farming operations that would be willing to try your equipment out, and then scale from there. Making 1 prototype of each flavor of machine from scratch would probably be a huge undertaking. Might be easier to use existing equipment as a starting point for prototypes. Alternatively, you could pitch a design to a few investors and go from there, but investors being what they are... It's a hard journey either way. Also, no one says you have to turn around and sell your assets to John Deere when they inevitably detect you as a threat. The power of privately-held corporations is that you can do whatever the hell you want within the confines of law. I would strongly advocate whoever pulls this off to stay in the market and punish the shit out of the incumbents.

jelliclesfarm 6y ago
JD bought out Blue River Tech for a two hundred plus million. They shuttered their lettuce weeding robots and use it for cotton now...the last I heard. I get it. But I don’t know why they had control the platform for specific crops. My guess is that since BRT tech is ‘see and spray’, there will be a tie up with precision herbicide application with Bayer(née Monsanto) products. Remember..afterall..John Deere wanted to buy Climate and Monsanto before DoJ blocked it with anti trust objections.

londons_explore 6y ago

Because if you can start a disruptive company, and the shareholders believe your claims about how disruptive it'll be, the valuation of your company will be more than John Deere can afford to buy from their own valuation based in the profits on their margins...

imtringued 6y ago
Investors aren't interested because it is less profitable to refurbish used tractors than to constantly sell new tractors.

10000truths 6y ago

Buying out your competitors is not a sustainable replacement for innovation. If you don't cannibalize your own products, others will. Look no further than Kodak for an example.

jelliclesfarm 6y ago
JD wouldn’t feel a pinch. They have financing and markets and scale. They don’t need to innovate.

JamisonM 6y ago

There are lots of large agricultural equipment companies engaged in real competition and John Deere doesn't have unlimited resources to buy up competition. You look at a company like SeedMaster that is in direct competition with JD in a lot of areas and using profits to fund some genuinely new ideas.. they are still here! http://seedotrun.com/index.php http://seedotrun.com/index.php