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I wonder how long YT will tolerate those in-video ads when YT Premium is supposed to allow for an ad-free experience. I'm also curious as to how the advertiser

I wonder how long YT will tolerate those in-video ads when YT Premium is supposed to allow for an ad-free experience. I'm also curious as to how the advertisers and YT channels come up with pricing. The advertisers will have no metrics on how often the ad was skipped over, and maybe it's a coincidence, but the channels seem to keep the in-video ad lengths to integer multiples of 'skip 10 seconds' button presses.

randlet 6y ago
"The advertisers will have no metrics on how often the ad was skipped over" Lots of the advertisements ask you to visit a custom URL or use a discount code which the advertisers can use as lower bound on how effective an advertisement is.
- solarkraft 6y ago
  You can argue the custom code is enough, but you're still missing out on a lot of metrics, most importantly when the decision was made (in which part of which video).
  - randlet 6y ago
    For sure. Certainly not ideal but better than naught.
ballenf 6y ago
In my mind, there are two large categories of advertisements. The first and more common on traditional media is exposure-type ads which are just about getting the brand name embedded in your head so choose that product over another next time you're shopping. The second is the type in these sponsor ads. They have calls to action and are still interested to a small degree in brand awareness, but it's not the main focus. All that's to say, the latter type of ads is about how many people follow the link and less so about whether the ad landed on all the eyeballs. At least that's my layperson's view, devoid of having ever studied advertising.
derefr 6y ago
I’m curious why it’s not a feature of YT Premium to just auto-skip over the parts videos marked as being sponsored content (which the video creator has always needed to annotate the video with for legal reasons — it’s currently shown as a yellow-shaded area on the video timeline bar.) Heck, I’m surprised and confused that YT hasn’t just required these embedded ads to be separated out into their own video streams, which YT then would embed back into the video seamlessly in the regular case, but would be able to drop out in the YT Premium case. (And could also swap out for other ads at a certain frequency — 30%, say?)
- secondcoming 6y ago
  Perhaps by YT being involved in the ad insertion they'd demand a cut of revenue?
  - derefr 6y ago
    I mean, that’s a reason content-creators wouldn’t want it, not a reason YT wouldn’t want it.
- avian 6y ago
  Maybe that’s a region dependent feature, but my YT only marks YT-supplied ads in yellow on the timeline. Videos with a sponsored segment (as in, “this video was sponsored by ... checkout this amazing product of theirs”) only show a small banner at the start “contains sponsored content” or something similar.
- conradfr 6y ago
  I found this one on HN (I think yesterday?) https://sponsor.ajay.app/ https://sponsor.ajay.app/
ArunRaja 6y ago
But thats channels decision, you can always 'skip ad' with 'forward 10 sec'. Else, You shall avoid the channel altogether.

randlet 6y ago

"The advertisers will have no metrics on how often the ad was skipped over" Lots of the advertisements ask you to visit a custom URL or use a discount code which the advertisers can use as lower bound on how effective an advertisement is.

solarkraft 6y ago
You can argue the custom code is enough, but you're still missing out on a lot of metrics, most importantly when the decision was made (in which part of which video).
- randlet 6y ago
  For sure. Certainly not ideal but better than naught.

ballenf 6y ago

In my mind, there are two large categories of advertisements. The first and more common on traditional media is exposure-type ads which are just about getting the brand name embedded in your head so choose that product over another next time you're shopping. The second is the type in these sponsor ads. They have calls to action and are still interested to a small degree in brand awareness, but it's not the main focus. All that's to say, the latter type of ads is about how many people follow the link and less so about whether the ad landed on all the eyeballs. At least that's my layperson's view, devoid of having ever studied advertising.

derefr 6y ago

I’m curious why it’s not a feature of YT Premium to just auto-skip over the parts videos marked as being sponsored content (which the video creator has always needed to annotate the video with for legal reasons — it’s currently shown as a yellow-shaded area on the video timeline bar.) Heck, I’m surprised and confused that YT hasn’t just required these embedded ads to be separated out into their own video streams, which YT then would embed back into the video seamlessly in the regular case, but would be able to drop out in the YT Premium case. (And could also swap out for other ads at a certain frequency — 30%, say?)

secondcoming 6y ago
Perhaps by YT being involved in the ad insertion they'd demand a cut of revenue?
- derefr 6y ago
  I mean, that’s a reason content-creators wouldn’t want it, not a reason YT wouldn’t want it.
avian 6y ago
Maybe that’s a region dependent feature, but my YT only marks YT-supplied ads in yellow on the timeline. Videos with a sponsored segment (as in, “this video was sponsored by ... checkout this amazing product of theirs”) only show a small banner at the start “contains sponsored content” or something similar.
conradfr 6y ago
I found this one on HN (I think yesterday?) https://sponsor.ajay.app/ https://sponsor.ajay.app/

ArunRaja 6y ago

But thats channels decision, you can always 'skip ad' with 'forward 10 sec'. Else, You shall avoid the channel altogether.