Is it really that much? 32B per year from 320M of U.S. population, that's $8 per month, with 72% having an account, that's $11 per month per user. Not all that

Is it really that much? 32B per year from 320M of U.S. population, that's $8 per month, with 72% having an account, that's $11 per month per user. Not all that much as i see it (trick is though, those who would opt to pay for ad-free experience would be the best, highest-revenue users, so a fair price for one would be a lot higher, i'd say no less than $100 per month). But, i also see nothing wrong about personalised ads. At least, when personalised ads truly work the way they are (haha) advertised. Before personalised ads - remember the 1990s banners - most of the ads were utterly irrelevant, just visual spam.