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Your average person knows nothing about technology, or advertising, or ethics. They have a hazy understanding of cookies, have no idea how real time bidding wor
by anopol 6y ago
Your average person knows nothing about technology, or advertising, or ethics. They have a hazy understanding of cookies, have no idea how real time bidding works, certainly cannot define ROAS, and could not differentiate between deontological and utilitarian theories. They have no understanding of how much Facebook earns per year from the average Western user, and virtually nobody would actually pay that to use Facebook ads-free (even if Facebook offered that option, which they have no moral obligation to do). This is just another hit piece against the boogeyman "surveillance capitalism".
- anovikov 6y agoIs it really that much? 32B per year from 320M of U.S. population, that's $8 per month, with 72% having an account, that's $11 per month per user. Not all that much as i see it (trick is though, those who would opt to pay for ad-free experience would be the best, highest-revenue users, so a fair price for one would be a lot higher, i'd say no less than $100 per month). But, i also see nothing wrong about personalised ads. At least, when personalised ads truly work the way they are (haha) advertised. Before personalised ads - remember the 1990s banners - most of the ads were utterly irrelevant, just visual spam.