I suspect they placed some big bets initially on the value they could derive from it for use with AI/ML. Perhaps they've since realised that they bought too muc

I suspect they placed some big bets initially on the value they could derive from it for use with AI/ML. Perhaps they've since realised that they bought too much into the surrounding hype (much of it generated by their own marketing) and are starting to view that strategy as a liability should governments start tackling privacy.