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Correction: Apple's studio. People are praising Apple's production value but I just see people awkwardly standing while talking because the director told them t
by systemvoltage 6y ago
Correction: Apple's studio. People are praising Apple's production value but I just see people awkwardly standing while talking because the director told them to make sure that their feet are exactly as apart as their shoulders. No one stands like in real life. The whole thing feels so extremely polished, scripted and manicured; I much prefer the candid style Steve Jobs did and may be they can take some questions from the crowd (although during the pandemic, its understandable). Genuine connection with people is what the high production studios do not understand. They create shiny pieces, not art. But shiny things sell, so all bets are off.
- devy 6y agoYeah, I am always curious to know if those meticulously designed workplace background was the real hardware lab or a TV studio. It makes more sense to be a studio for shooting videos.
- adrianb 6y agoNo way it was a real lab. Too much risk to reveal something just from the tools or devices present. The viewers would analyze every pixel visible and it’s too much effort to clean up a real lab of what secrets it could reveal and a lot easier to build a real-looking lab out of things you can safely display. Not sure if such a lab would be even open to all employees at Apple from what I hear.
- social_quotient 6y agoIt’s just instagram dysmorphia is making its way in to everything. Soon engineers will be staging their workstations and benches so they look like the Kardashian I mean Apple selfies.
- IndrekR 6y agoIt would be a pain, literally, to work in such lab. No ergonomics. Just imagine doing a full working day with those stools, debugging circuits and all.
- TrainedMonkey 6y agoAre you talking about this picture? All I see is a person on a photo op trying really hard to look good. It is extremely hard to make posed pictures that look good and are in the moment at the same time. On the sidenote it is kind of ironic that you label this a studio, which is generally an artist term, and then claim that apple creates shiny pieces and not art. That would make it precisely a lab...
- vore 6y agoI believe by studio they meant production studio, and not an actual place Apple works on their devices.
- MrBuddyCasino 6y agoIt starts to get really painful once they cut to Craig Federighi. Those are Zuckerberg levels of uncanny valley.
- Closi 6y ago100% agree, not a human touch in sight (although the guy who did the processor design and the product managers for the mac pro / air were more human than the others). Tim Cook was probably the worst, considering he is supposed to be their enigmatic leader. I would much prefer people bumbling over their words but speaking off-the-cuff than people who sound like they are reading something scripted by the PR department off a teleprompter.
- rowanG077 6y agoThat's not what most people like considering the flak Elon Musk gets for doing exactly that.
- bloodorange 6y agoYou are talking about a guy who shoots off stuff like the "pedo guy" tweet. Acting like a petulant child will catch flak.
- rowanG077 6y agoI don't get how those two things are related. Besides people were hating on Musks public speaking skills before that whole debacle.
- HeadsUpHigh 6y agoNo one was hating on Musk's public speaking skills before that. People were saying he is hard to follow but that's different. Besides that, yes not having planned speeches and speaking your mind unfiltered are traits that I would absolutely expect to see in the same person. They are different expressions of the same thinking process. I'm sure a lot of us have read that Thailand is were pedos go etc. But most people would have the restrain to not call someone attacking them a pedo.
- rowanG077 6y agoWhat? That is totally false. Musk has been criticized for his bad public speaking for years. Here is an example: https://smallbusiness.com/selling/elon-musk-in-an-awful-presenter/ https://smallbusiness.com/selling/elon-musk-in-an-awful-pres... Musk tweeting some guy is a pedo has NOTHING to do with his public speaking skills. It wasn't in a public speaking setting.
- sgt 6y agoI like to think Craig enjoys that sort of thing and it makes him feel like an actor or someone doing show biz. What bothers me is rather Tim Cook and his super coordinated and carefully planned movements, camera angles, facial expressions, etc. It's not natural - although maybe he is in fact an android? I am not sure I would like to work with that guy. He seems extremely tense and probably would freak out at someone having a bad day or even making a bad joke in the same room.
- thih9 6y ago> What bothers me is rather Tim Cook and his super coordinated and carefully planned movements I'd also prefer a more casual approach. > He seems extremely tense and probably would freak out at someone having a bad day or even making a bad joke in the same room This statement seems unfair to me. Not everyone who looks tense would lash out at innocent people.
- sgt 6y agoYeah I guess you are right. I have heard that he pushes teams to work ungodly hours but I don't work for Apple and I don't know Cook, so yes it was unfair.
- huffmsa 6y agoMaybe he's just tense on camera. Lots of people lock up when reading from a script, for a video that's going to be seen by millions of people.
- Cthulhu_ 6y agoThey're doing one of the single most important things for the company's performance in the next year or years; the Apple events alone can make Apple's market value jump or fall by hundreds of billions. If you had that influenced, you too would have a serious team behind these presentations, and you would spend weeks rehearsing and polishing your presentation.
- sgt 6y agoI hear you. I guess they are making extra effort these days to try to gain market share. I mean in terms or revenue and profits they've already won, but it's always in the nature of a company to want more, keep expanding, keep growing.
- qz2 6y agoThis. The whole thing is a lie. As a former EE, I can categorically state that absolutely no bench I have ever seen is that tidy when debugging hardware. It's usually a complete snake pit of cables, mess and hell. And half the equipment that they would actually need to support what they have out on display is not actually there. Also no one is going to sit on those god awful chairs while working. And on top of that I guarantee that there are PCs in their real laboratories that do the CAD and debugging work. Zukon, SolidWorks, Catia and Altium don't run on Macs. PCs design Macs. Discuss :) Edit: in retrospect I think it felt like a Scientologist recruitment video.
- helsinkiandrew 6y agoProbably not even a studio. That looks a lot like CGI to me. Check the transition at 13:10 "back to Johny"
- kylebenzle 6y agoThe video is 10:47 long.
- helsinkiandrew 6y agoI was referring to the Apple Event: https://www.apple.com/apple-events/november-2020/ https://www.apple.com/apple-events/november-2020/
- systemvoltage 6y agoIt may look like CGI but the amount of effort it takes to do good CGI vs just setting up some computers and tables is a few orders of magnitude off. You can't just do CGI and call it a day at 90% close-enough levels. You gotta do it well or not do it at all.
- helsinkiandrew 6y agoAgreed, but remember this is Apple releasing a product platform that is costing hundreds of millions or billions of dollars in technical investment and marketing - they'll have put the effort in.
- hyko 6y agoWhat were you expecting? Dennis Nedry mumbling about CPUs through a half-eaten cheeseburger, knee deep in soda cans and empty pizza boxes?
- saw-lau 6y agoThat would be amazing. :-)
- fxtentacle 6y agoIn case someone else is wondering what this comment is referring to, it's apparently this staged video that was part of the Apple announcement: https://youtu.be/XRb_VAp_6B0?t=519 https://youtu.be/XRb_VAp_6B0?t=519
- fbelzile 6y agoCompletely agree. Everything you see in that video was carefully choreographed and purposefully put into view for a reason. With the marketing resources Apple has, I don't think it's too conspiratorial to think that they put the iFixit tools and old Apple II computers there for the sole purpose of them to be talked about on social media. The sleek, clean, uncomfortable workspace is just convincing enough for the average user to seem like a real lab. It's perfectly on brand with how Apple wants to be perceived.
- brian_herman__ 6y agoWell they couldn't have this because of the human malware that is going around. I guess they could have a big facetime call and answer questions or something?