3 ms·
> Amazon has no incentive to police their reviews, because they just want volume. Amazon, the company, has plenty of incentive to police their reviews. Fake r
by fairity 6y ago
> Amazon has no incentive to police their reviews, because they just want volume.
Amazon, the company, has plenty of incentive to police their reviews. Fake reviews deteriorate customer trust and drive customers away in the long run.
The problem is there are two parties who have large incentives to create fake reviews: 1) Merchants 2) Executives whose compensation is tied to short-term results .
Right now these two parties with adverse incentives seem to be winning the battle, but it wouldn't surprise me if this changed in the near future.
Yelp's battle against fake reviews and Google's battle against SEO spam both come to mind as examples where the company was largely able to get things under control and aligned with their best interests. There will always be an escalating cat and mouse game between the "company's police" and the "fakers", but Yelp and Google seem to stay one step ahead while Amazon is one step behind.
- Supermancho 6y ago> Fake reviews deteriorate customer trust and drive customers away in the long run. When there's no equivalent alternative, this inverts. This is why it the tweet changes nothing.
- SpaceL10n 6y agoI wouldn't exclude the possibility that this is being done deliberately and not merely as an outcome of the problem you described. Maybe they have the data to support the decision to allow a measured amount of fake reviews in. If well-reviewed products sell better than under-reviewed products, and the number of under-reviewed products keeps growing month after month, slowing sales growth, Amazon might see more $$$ down the road if they do allow a few blemishes into their reviews on under-reviewed products.