23 ms·

"buried the news about reduced calories and fat in the tiniest type on the remotest corner of their Web site." Exept how do you reach your target audience now?

"buried the news about reduced calories and fat in the tiniest type on the remotest corner of their Web site." Exept how do you reach your target audience now? Vegans wont be checking the remotest corner of the mcdonalds website every sunday. Worst of all, you'll probaly piss off meat eaters who might feel deceived, your main customer.

maxsilver 6y ago
Would they really get that angry? Most people know that "Chicken" McNuggets are only modestly-chicken-based (and are primarily corn starch and whatever other stuff). McNuggets are still a top seller, even though real 100% Chicken Tenders were on the same menu right next to them for years. Similarly McChicken "nugget-paste-based" sandwiches are on the McDonalds menu, right next to 100%-real Buttermilk Chicken sandwiches. I could see something similar working out with a McPlant-type burger.
- pbhjpbhj 6y ago
  IIRC McDo in the UK advertise their nuggets as "100% breast meat". They clearly aren't as they have batter, but I assume they mean "the meat portion is 100% chicken breast" yet have a niggling feeling they mean "the meat we put in is all chicken breast but we put textured soya/other fillers in too". One of the problems with all the lying in advertising is you never quite know how cynical you need to be.
  - Invictus0 6y ago
    The McDo menu varies pretty dramatically from country to country, I wouldn't be surprised if they are telling the truth in that instance.
  - maxsilver 6y ago
    From an American perspective, food quality in the UK seems to be much higher than we have here. In the US, McDonalds Nuggets contain way more filler -- up to 50% of any given nugget isn't even actual chicken meat at all, according to the University of Mississippi - https://www.npr.org/sections/thesalt/2013/10/11/232106472/what-s-in-that-chicken-nugget-you-really-don-t-want-to-know https://www.npr.org/sections/thesalt/2013/10/11/232106472/wh...
- Out_of_Characte 6y ago
  Its only ever a minority that gets outraged or praised over certain things. not entire groups as a whole. I would hypothetically fall in to the category of being 'outraged' over not explicitly mentioning the fact that the burger that I eat contains soy instead of very low quality meat. especially if I have the expectation of a regular mcdonalds burger. There is enough grey area in what is fit for human consumption when you look at certain additives sugar replacement and now you allow companies to not even have to put meat in a product that pretends to contain meat? Hypothetical ofcourse as I dont go to mcdonalds
- deleted 6y ago
  [deleted]
- gnopgnip 6y ago
  >Most people know that "Chicken" McNuggets are only modestly-chicken-based (and are primarily corn starch and whatever other stuff). This is not true. Lookup the ingredients
MiguelHudnandez 6y ago
US vegans will not be partaking any time soon. McDonalds still uses beef and milk along with oil for the fries. In other counties I believe McDonalds uses vegetable oil for the fries.
- wodenokoto 6y ago
  > along with oil for the fries. They use vegetable oil in the US. The reason why McDonald fries are not vegan is due to the flavoring, not the oil. From https://www.mcdonalds.com/us/en-us/product/small-french-fries.html https://www.mcdonalds.com/us/en-us/product/small-french-frie... > French Fries > Ingredients: Potatoes, Vegetable Oil (canola Oil, Corn Oil, Soybean Oil, Hydrogenated Soybean Oil, Natural Beef Flavor [wheat And Milk Derivatives]), Dextrose, Sodium Acid Pyrophosphate (maintain Color), Salt. natural Beef Flavor Contains Hydrolyzed Wheat And Hydrolyzed Milk As Starting Ingredients. >Contains: Wheat, Milk.
  - MiguelHudnandez 6y ago
    Thanks for the clarity! I did not write that very well. Didn't mean to imply that is was something other than vegetable oil plus some animal-based seasonings.

maxsilver 6y ago

Would they really get that angry? Most people know that "Chicken" McNuggets are only modestly-chicken-based (and are primarily corn starch and whatever other stuff). McNuggets are still a top seller, even though real 100% Chicken Tenders were on the same menu right next to them for years. Similarly McChicken "nugget-paste-based" sandwiches are on the McDonalds menu, right next to 100%-real Buttermilk Chicken sandwiches. I could see something similar working out with a McPlant-type burger.

pbhjpbhj 6y ago
IIRC McDo in the UK advertise their nuggets as "100% breast meat". They clearly aren't as they have batter, but I assume they mean "the meat portion is 100% chicken breast" yet have a niggling feeling they mean "the meat we put in is all chicken breast but we put textured soya/other fillers in too". One of the problems with all the lying in advertising is you never quite know how cynical you need to be.
- Invictus0 6y ago
  The McDo menu varies pretty dramatically from country to country, I wouldn't be surprised if they are telling the truth in that instance.
- maxsilver 6y ago
  From an American perspective, food quality in the UK seems to be much higher than we have here. In the US, McDonalds Nuggets contain way more filler -- up to 50% of any given nugget isn't even actual chicken meat at all, according to the University of Mississippi - https://www.npr.org/sections/thesalt/2013/10/11/232106472/what-s-in-that-chicken-nugget-you-really-don-t-want-to-know https://www.npr.org/sections/thesalt/2013/10/11/232106472/wh...
Out_of_Characte 6y ago
Its only ever a minority that gets outraged or praised over certain things. not entire groups as a whole. I would hypothetically fall in to the category of being 'outraged' over not explicitly mentioning the fact that the burger that I eat contains soy instead of very low quality meat. especially if I have the expectation of a regular mcdonalds burger. There is enough grey area in what is fit for human consumption when you look at certain additives sugar replacement and now you allow companies to not even have to put meat in a product that pretends to contain meat? Hypothetical ofcourse as I dont go to mcdonalds
deleted 6y ago
[deleted]
gnopgnip 6y ago
>Most people know that "Chicken" McNuggets are only modestly-chicken-based (and are primarily corn starch and whatever other stuff). This is not true. Lookup the ingredients

MiguelHudnandez 6y ago

US vegans will not be partaking any time soon. McDonalds still uses beef and milk along with oil for the fries. In other counties I believe McDonalds uses vegetable oil for the fries.

wodenokoto 6y ago
> along with oil for the fries. They use vegetable oil in the US. The reason why McDonald fries are not vegan is due to the flavoring, not the oil. From https://www.mcdonalds.com/us/en-us/product/small-french-fries.html https://www.mcdonalds.com/us/en-us/product/small-french-frie... > French Fries > Ingredients: Potatoes, Vegetable Oil (canola Oil, Corn Oil, Soybean Oil, Hydrogenated Soybean Oil, Natural Beef Flavor [wheat And Milk Derivatives]), Dextrose, Sodium Acid Pyrophosphate (maintain Color), Salt. natural Beef Flavor Contains Hydrolyzed Wheat And Hydrolyzed Milk As Starting Ingredients. >Contains: Wheat, Milk.
- MiguelHudnandez 6y ago
  Thanks for the clarity! I did not write that very well. Didn't mean to imply that is was something other than vegetable oil plus some animal-based seasonings.