Who doesn’t want a big customer with a big appetite? It looks like easy money and a sure-fire way to grow your business. The holy grail of business wins is land

Who doesn’t want a big customer with a big appetite? It looks like easy money and a sure-fire way to grow your business. The holy grail of business wins is landing a massive customer. A company with impressive brand recognition and deep pockets. At least, that is what social media and business books love to portray. Yet they do little to highlight the dark side.