It's also a potential massive profit machine just on the iOS platform if the only thing they do is weak advertising targeting (search for shoes, get ads for sho

It's also a potential massive profit machine just on the iOS platform if the only thing they do is weak advertising targeting (search for shoes, get ads for shoes). iOS is such a large platform that Apple doesn't need to abuse privacy to derive immense profit from search. Google does it out of greed, because $50b or $60b in sales isn't enough versus the $166b they're getting now. Apple could try to make a lot more money off of their iOS platform right now by becoming very aggressive at abusing privacy. They don't do it because the already lucrative path they've chosen gives them a big competitive advantage in the age of privacy violation. If Google were a thinner organization instead of a hugely bloated monster conglomerate, and if they ran advertising with weak targeting, they would be a very profitable, very large company at a far lower sales level. That wasn't ambitious enough for Google. Google's privacy abusing margin is Apple or Duck's opportunity.