3 ms·

> An Apple search engine would almost certainly have one massive selling point: increased user privacy. More likely the search engine would give Apple a reason

> An Apple search engine would almost certainly have one massive selling point: increased user privacy. More likely the search engine would give Apple a reason to collect more user data. It isn't like a significant number of people pick Apple because of privacy and they know it. The main reason they don't collect anything now is because it isn't worth it, but with a search engine it would be.

kumarvvr 6y ago
I really can't see how you have come to that conclusion. They could make good amount of money by simple advertising, the way google started out. The main reason the don't collect anything now is because they are a Hardware Platform company. They make much more than google, without any data collection. If they wanted to do data collection, they wouldn't harp about not collecting data so long. They would have kept mum.
adventured 6y ago
It's also a potential massive profit machine just on the iOS platform if the only thing they do is weak advertising targeting (search for shoes, get ads for shoes). iOS is such a large platform that Apple doesn't need to abuse privacy to derive immense profit from search. Google does it out of greed, because $50b or $60b in sales isn't enough versus the $166b they're getting now. Apple could try to make a lot more money off of their iOS platform right now by becoming very aggressive at abusing privacy. They don't do it because the already lucrative path they've chosen gives them a big competitive advantage in the age of privacy violation. If Google were a thinner organization instead of a hugely bloated monster conglomerate, and if they ran advertising with weak targeting, they would be a very profitable, very large company at a far lower sales level. That wasn't ambitious enough for Google. Google's privacy abusing margin is Apple or Duck's opportunity.

kumarvvr 6y ago

I really can't see how you have come to that conclusion. They could make good amount of money by simple advertising, the way google started out. The main reason the don't collect anything now is because they are a Hardware Platform company. They make much more than google, without any data collection. If they wanted to do data collection, they wouldn't harp about not collecting data so long. They would have kept mum.

adventured 6y ago

It's also a potential massive profit machine just on the iOS platform if the only thing they do is weak advertising targeting (search for shoes, get ads for shoes). iOS is such a large platform that Apple doesn't need to abuse privacy to derive immense profit from search. Google does it out of greed, because $50b or $60b in sales isn't enough versus the $166b they're getting now. Apple could try to make a lot more money off of their iOS platform right now by becoming very aggressive at abusing privacy. They don't do it because the already lucrative path they've chosen gives them a big competitive advantage in the age of privacy violation. If Google were a thinner organization instead of a hugely bloated monster conglomerate, and if they ran advertising with weak targeting, they would be a very profitable, very large company at a far lower sales level. That wasn't ambitious enough for Google. Google's privacy abusing margin is Apple or Duck's opportunity.