This highlights part of the problem. Google sell/advertise products for companies but people want to use tools. People want "[wake word], [action] [modifiers]"

This highlights part of the problem. Google sell/advertise products for companies but people want to use tools. People want "[wake word], [action] [modifiers]". Companies want "[trademark product] [trademark product] [modifiers]" (eg the parents example "Hey Google (RTM), Live Transcribe (RTM) 'words to transcribe'"). I've only used Alexa (and only for fun) but the replacement of verbs with companies/products, and of nouns with proper nouns, is really annoying to me and gets in the way IMO.